IPhone TV commercial debuts during Oscars

IPhone TV commercial debuts during Oscars

Apple began what figures to be a heavy advertising blitz for its iPhone Sunday night, with a 30-second spot that aired during ABC's telecast of the Academy Awards.

The ad began with a ringing rotary telephone and featured clips of assorted movie and television show characters answering the phone. In all clips from 31 different movies and TV shows were featured, with appearances by characters played Lucille Ball, Dustin Hoffman, Will Ferrell, and the animated Mr. Incredible from Pixar's The Incredibles.

A spinning iPhone follows the clips of characters answering the phone. "Hello," a full-screen caption reads. "Coming in June." At no point in the ad does Apple mention the iPhone by name.

The iPhone ad aired during the Oscar ceremony's first commercial break after the awards for art direction and scientific and technical achievements were presented.

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Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
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