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Oracle to buy retail software vendor ProfitLogic

Oracle to buy retail software vendor ProfitLogic

Oracle has agreed to acquire privately held ProfitLogic, a Cambridge, Massachusetts, retail software developer. Financial terms of the deal were not disclosed.

Oracle Corp. has reached a deal to acquire privately held ProfitLogic Inc., a Cambridge, Massachusetts, developer of software for the retail industry. Financial terms of the deal were not disclosed.

The acquisition comes on the heels of Oracle's April purchase of retail ERP (enterprise resource planning) software maker Retek Inc. for around US$670 million. ProfitLogic focuses on improving retailers' profit margins: Its software analyzes factors such as inventory, pricing and promotions to help retailers optimize their financial strategies. The company's customers include Sears, Roebuck & Co., Bloomingdale's Inc., J. C. Penney Co. Inc. and Burlington Coat Factory.

Adding ProfitLogic to a portfolio that also includes Retek's applications and Oracle's database and infrastructure software will help Oracle build its retail software line, the company said. Executives have previously identified the retail industry as a key growth opportunity for Oracle.

Pending regulatory approvals, Oracle expects the deal to close by the end of the month.


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