ICT market analyst BMI-TechKnowledge Group has announced the publication of its latest report, The South African Printer Report for Q1 2004.
The report indicates that the industry experienced a 71.2 percent year-on-year growth (Q1 2004/Q1 2003) in terms of unit shipments and a 19.6 percent increase in value.
Kerry Stonestreet, analyst at BMI-T, says that price reductions could be singled out as a strong contributor to growth in the printer segment during Q1 2004, together with an increase in consumer confidence and spending due to the stable rand/dollar exchange rate.
"Vendors directed promotion and sales efforts more significantly towards the corporate and SME sectors during Q1 2004 with total cost of ownership (TCO) and bundling strategies emerging as strong components of the consumer purchase decision," adds Stonestreet.
Quarter on quarter (Q1 2004/Q4 2003) the sector grew by 34.2 percent in respect of units shipped and 32.3 percent in revenues.
In a breakdown of technologies, monochrome lasers showed the highest growth, with 70,9 percent from Q4 2003, with inkjet following at 23.8 percent. Color lasers displayed the highest year-on-year growth of 157.9 percent.