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Traders happy as CeBIT rebounds

Traders happy as CeBIT rebounds

Hannover Trade Fairs expects to announce a record turnout for last week's CeBIT show in Sydney.

Thousands of visitors packed the three halls at Darling Harbour over the three days of the show which featured more than 500 exhibitors.

While reluctant to give any estimates or predictions on numbers, marketing manager Graham Smith said he was confident attendance would be higher than the 18,000 people who visited last year's show.

Smith said feedback from traders had been positive.

"We have had a large number of these people indicating their desire to come back next year," he said. "Sales staff also took bookings for next year and some exhibitors increased their stall size."

Last week's event was the third annual Sydney CeBIT.

The event had grown every year in terms of floorspace (30 per cent more this year), visitor numbers and exhibitors, Smith said. Organisers were already working on the 2005 show.

Component distributor, Altech Computers, said the show had been better than expected.

Assistant marketing manager, Dominic Bloemhard, claimed there was plenty of interest from end-users through to potential channel partners.

"We have brought a whole load of dealer application forms home," he said. "We ran out of forms and had to ask people to look at our website."

North Sydney services company, Plutonic Zoo, expected to gain plenty of business from resellers and distributors following the event.

It offers consultancy, implementation and support services for CRM, business intelligence, knowledge management and human capital software systems to the channel and large corporations.

"We were primarily after new prospects and leads," managing director, Victor Kronjin, said. "We are qualifying them at the moment. There was a high quality of people there with genuine interest."


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