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NZ firm scores with Apple in Fiji

NZ firm scores with Apple in Fiji

New Zealand reseller, Logical Systems, has acquired the agency to supply Apple products to Fiji, which will see the company setting up the only Apple centre in the Pacific nation.

Logical Systems managing director, Daven Naidu, said he noticed a gap in the supply of Apple in the country during a trip there and decided to gun for the agency. The agreement started at the beginning of this month.

Apple in Australia eventually gave the go-ahead for his proposal and Naidu opened an office in Suva.

In the meantime, Naidu will run this operation, sharing his time between New Zealand and Fiji, but he has appointed a general manager in Auckland to run the daily affairs of the business here.

No Fijian resellers have been appointed as yet, but Naidu is in talks with a number of local companies to stock Apple gear, including a large retail outlet that is close to signing on the dotted line.

“This outlet would be great as it has a high profile in the country,” Naidu said.

Until domestic dealers are signed up, Logical Systems Fiji will sell directly to end-users.

Naidu said his company established a direct relationship with the Apple Corporation through the Fiji distribution arrangement, but insistrf that this would have no overflow effect on its New Zealand operation, which will continue to deal with local Apple distributor Renaissance.

Naidu plans to run the Fijian business remotely from New Zealand once it is up and running.

He estimated that this would take about eight months.

Being born in Fiji has not been a great help for Naidu in setting up the business there, however, as some cultural differences still came into play due to his New Zealand upbringing.

“At least they take me as a local — until I talk,” he said.

Martha Raupp, of Apple Australia, said Logical Systems was authorised to open an Apple centre in Fiji.


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