Siemens PLM Software broadens channel play

The company has recruited new resellers to extend its ANZ footprint

By ARN staff, Sydney | Thursday, 02 September 2010
Siemens’ product lifecycle management (PLM) software division has signed up three new resellers to extend its reach across Australia and New Zealand.

Based in the US, Siemens PLM Software is a business unit of Siemens Industry Automation Division.

The vendor is determined to continue its growth through the channel, according to Siemens PLM Software regional vice-president, Rajiv Ghatikar.

Siemens PLM Software has also brought in a new professional services team to boost service for the local market.

“The new appointments, dedicated customer-support and service initiatives expand our reach and execution capability to help customers leverage PLM to capitalise on growing market opportunities,” Ghatikar said in a statement.

Phoenx PLM, EnDuraSim and ADA CADPartners are the new partners on-board.

Phoenx PLM, a national reseller, will sell the vendor’s full range of products while EnDuraSim is now a Tier 1 reseller based in Sydney. The latter will focus on the vendor’s computer aided engineering (CAE) product range.