Viewsonic's LCD expansion strategy

California-based Viewsonic is planning to be the number one provider of large LCD screens in the New Zealand market by the end of 2006.

By Jan Birkeland, Auckland | Friday, 17 November 2006
California-based Viewsonic is planning to be the number one provider of large LCD screens in the New Zealand market by the end of 2006.

Viewsonic Australia general manager John Yeh, says the company currently holds about 15 percent market share in New Zealand, which it plans to grow.

“We want to gain a higher market share in New Zealand and we plan to increase our resources here. There are plans for extending demo centres to Wellington and Christchurch, as well as our current one in Auckland.”

Viewsonic currently has a three-channel coverage model here.

“IT channels and the corporate tender sector are very important to us,” says Yeh. “In the future we want to focus more on our consumer electronics channel to gain market share.”

Asia Pacific general manager Alan Chang, says the company has sold close to eight million LCD displays in 2006.

“Our market share in the US is close to 23 percent and worldwide we are sitting as the number two brand. We are aiming for about 2.5 million shipments in Asia Pacific this year and we want to be number one in New Zealand.”

Viewsonic quotes IDC figures for Australia and says the 19-inch will surpass the 17-inch LCD screen in unit shipments next year. There is a current focus in the company to produce larger screens.

The company says technology on the production side has increased the capacity of panels and that it now makes more sense for factories to produce larger screens.