MYOB enters CRM market

Products designed to help SMBs

By Reseller News Staff, Auckland | Thursday, 24 September 2009
Accounting software provider MYOB is moving into the customer relationship management (CRM) area with a product called ClientConnect.

It plans to target the software at small and medium sized business owners who want to improve sales and work more closely with customers.

MYOB CEO Tim Reed says the key driver of a business’ health is how effectively sales and service opportunities can be turned into orders.

“It helps a business owner systemise their sales, service and customer relationship management, just as MYOB has helped systemise accounting for small-medium businesses,” says Reed.

ClientConnect is available in a standard version together with Plus and Exo which have extra CRM features. The tool operates within Microsoft Outlook.