Westcon-Comstor Imagine 2016, New Zealand’s premier business technology event, comes to Auckland and Wellington in May, showcasing a wide variety of market leading vendors.
Covering cloud, mobility, networking security, storage and unified communications - among many other key technologies - the day long events will uncover key market trends and opportunities for the local channel, enabling Kiwi partners to extract value from a changing digital world.
Set for Auckland on May 3 and Wellington on May 5, Imagine 2016 will examine the year ahead for the channel in New Zealand, as resellers adapt to disruptive technologies and changing business demands.
Ahead of the series, Reseller News previews the vendors on show, uncovering what partners can expect when attending one of the region’s leading technology conference.
Juniper will be showcasing its portfolio of Enterprise Security and Data Centre solutions, with an emphasis on the networking giant’s unique end-to-end networking vision.
Designed to enable rapid business evolution, the solutions operate through innovative automation, performance and virtualisation capabilities.
“We will be highlighting the essential role of the network in powering your digital transformation,” says Ken Lord, Country Manager, Juniper Networks.
“The network is absolutely mission critical in today’s cloud-driven world - where your customers, partners and stakeholders are an ever-evolving, non-homogeneous tech-smart population, which expects your products and services to revolve around their heightened digital expectations.
“Evolving your company thus requires not just commitment and determination from the highest levels of your organisation, but also the follow-through technical capability to go to market in fresh and novel ways, all while empowering your employees to do their best work from anywhere, at any time, using the best tools possible.”
Alongside key partners and alliances, Lord says Juniper will demonstrate at Imagine 2016 how Kiwi organisations can stay ahead of the curve by building a “highly strategic, highly automated digital platform” - one which is agile enough to adapt and react to changes quickly and securely, all while minimising risks and costs.
“The industry is undergoing a number of exciting transformations right now, with a general shift towards cloud-based service delivery architectures focused on performance and automation,” Lord adds.
“Particularly in New Zealand, we see strong a demand and growth opportunities for solutions centred around automation, alongside global growth trends in areas such as data centre interconnect and the metro Ethernet markets.”
In New Zealand, Lord says Juniper continues to run 100 percent of its business through the channel, citing the importance of the local partner community as a key driver for success.
“Through our partner ecosystem we are able to get our best solutions in the hands of the customers,” Lord adds. “We are excited about what the future holds for us in the Kiwi channel market, and are confident of seeing continued strong growth.
“The industry’s pivot towards newer technology including that shift towards cloud-based service delivery is right in-line with Juniper’s portfolio and our overarching channel strategy - which is a continued, committed focus on customers and partners for whom building, improving and future-proofing their networks are fundamental to the success of their businesses in the long-run.”
During Imagine 2016, Lenovo will be showcasing its ThinkPad X1 Carbon, Yoga, Tablet and ThinkCentre devices, highlighting how the channel can benefit from its recent partnerships with leading vendors such as Nutanix.
“At Lenovo we want to own the datacentre and be our customer’s trusted commercial partner,” says Nathan Knight, Channel Manager, Lenovo.
“We are focused on being a new IT company for our customers, bringing them exciting partnerships and innovation, in contrast to our competitors who are stuck with legacy products and legacy thinking.
“We are now the only major technology brand with an end-to-end portfolio across PCs, mobile and enterprise. We believe this gives us a major competitive edge in winning in the commercial space.”
Knight says Lenovo’s Kiwi channel partners are a “valued extension” of its team, prompting the company to continue its strong local investment in the New Zealand market.
Fresh from appointing Margrith Appleby to the position of Channel Director for Australia and New Zealand, the tech giant will also shed light on its upcoming pipeline of activities and programs, providing a detailed roadmap for partners in 2016 and beyond.
“They all reflect our commitment to the local channel and the local partner community,” Knight adds.
“Lenovo has a well-earned reputation for offering the best channel program in the industry and works closely with an extensive line-up of leading channel partners who often resell or integrate Lenovo enterprise hardware into their own client solutions.”
At Imagine 2016, Cisco will focus on helping partners address the critical issues that confront businesses in New Zealand today, examining ways the channel can extract value from managing current enterprise environments.
“Cisco talks to numerous companies in New Zealand, who face a range of security challenges and have varying controls to be able to manage them; with malware a prime example,” says Natasha Mahony, Distribution Partner Manager, Cisco New Zealand.
"On the Cisco Comstor stand practical assistance will be offered from review management solutions, with Roger Casanovas (Systems Engineer, Comstor Security) available for expert advice, and a view into an architectural approach to Security; which allows partners to harness the ‘Network as the Sensor and Enforcer’ for Security policy."
During the events, Cisco will provide two seminars, to be presented by John-Paul Sikking, Security Account Manager, Cisco Australia and New Zealand, providing practical advice and information based on the art of securing businesses from ransomware, including implementation measures that ensure security hygiene.
“Cisco recently launched our Digital Network Architecture (DNA) affording customers and partners with the ability to extract greater value by innovating faster, simplifying operations and increasing network asset performance," Mahony adds.
“The key benefit of DNA is that our customers are given the advantage of being able respond accurately and swiftly to the needs of their customers.
“We are determined and motivated by ensuring our customers are best placed to undertake digital transformation, with DNA the platform to deliver such outcomes.”
From a channel perspective, Mahony says Cisco’s portfolio has “never been stronger” across networks, security, data centre and collaboration solutions.
“Underpinning these core offerings are the extensive value add services that elevate and complement our partners delivery,” Sikking adds.
“Cisco is 100 percent channel delivered and provide strong stock to ensure our Partners deliver maximum value to their customers at every interaction. We are open and value any questions you may have.”