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​Scale the name of the game as AWS cloud domination continues

​Scale the name of the game as AWS cloud domination continues

Big four cloud providers continue to control well over half of the worldwide market.

Amazon Web Services (AWS) still has a 45 per cent share of the worldwide public Infrastructure-as-a-Service (IaaS) market, despite Microsoft and Google having much higher growth rates.

Findings from Synergy Research Group shows that collectively, AWS remains more than twice the size of the next three public IaaS providers combined.

Competition is tighter in the public Platform-as-a-Service (PaaS) market but AWS still has a big lead over Salesforce, Microsoft and IBM.

In the managed private cloud segment IBM is the market leader, followed by AWS, Rackspace and NTT.

In aggregate the big four cloud providers - Amazon, Microsoft, IBM and Google - continue to control well over half of the worldwide market and all continue to grow market share.

“Scale is the name of the game, especially in the public cloud markets,” Synergy Research Group chief analyst, John Dinsdale, said.

“Amazon, Microsoft and Google continue to invest huge amounts in their hyper-scale data centre infrastructure, and all three have recently expanded their data centre footprints and also announced plans to open up more geographic regions in the coming months.

“This scale is the prime reason why they are able to gain market share and pressure smaller players into consolidation or refocusing their cloud activities.

“Some tier-2 players are looking to buck the trend and at least some are seeing particularly strong growth, including Alibaba (particularly in IaaS) and Oracle (in PaaS).”

With most of the major operators having now released earnings data for Q3, Synergy estimates that quarterly cloud infrastructure service revenues (including public IaaS, public PaaS and managed private cloud) have now reached well over $US8 billion and continue to grow at 50 per cent per year.

While public IaaS is the biggest of the three main cloud segments, public PaaS is growing much more strongly.

Dinsdale added that the database, IoT and analytics sub-segments within PaaS are all growing by 100 per cent or more per year.

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