Menu
It's time for companies to stand for something, says Marc Benioff

It's time for companies to stand for something, says Marc Benioff

Benioff helped lead the charge against several state laws this year

One of Silicon Valley’s most opinionated CEOs says it’s time for more companies to be vocal about important social issues.

“You should have a point of view, you should be clear on what your point of view is,” Marc Benioff, chairman and CEO of Salesforce, said on Monday at the Code Enterprise conference in San Francisco. “You have to be clear what your company stands for.”

His comments come less than a week after Donald Trump’s victory in the U.S. presidential election — a victory that has hit hard at the liberal core of Silicon Valley and left some of America’s most wealthy corporations asking about their role in the outcome.

Benioff said the election has underlined that need for companies to be more vocal. Benioff himself has been leading corporate America all year in a push against several issues.

He was one of the first to speak out against a law in North Carolina that restricted LGBT rights and was a leading voice against Indiana’s Religious Freedom Restoration Act, proposed by Governor Mike Pence — now the vice president in waiting.

He also fought a Georgia bill that allowed faith-based organizations to discriminate against people based on their beliefs.

He said CEOs owed it to their brand and stakeholders to stand up or lobby for things.

“I don’t think that CEOs should be political,” he said. “CEOs should understand that employees and customers and consumers have a choice of products and brands that they do business with and [the CEO] represents those people, all the stakeholders.”

“We are shifting from CEOs who are all about shareholders and I think it’s becoming all about the stakeholders.”

Asked what he would do in the wake of the election, Benioff said the result hasn’t changed him.

“I need to do everything that I have been doing,” he said. “My values and believes don’t shift. I need to advocate.”

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Featured

Slideshows

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Examining the changing job scene in the Kiwi channel

Examining the changing job scene in the Kiwi channel

Typically, the New Year brings new opportunities for personnel within the Kiwi channel. 2017 started no differently, with a host of appointments, departures and reshuffles across vendor, distributor and reseller businesses. As a result, the job scene across New Zealand has changed - here’s a run down of who is working where in the year ahead…

Examining the changing job scene in the Kiwi channel
​What are the top 10 tech trends for New Zealand in 2017?

​What are the top 10 tech trends for New Zealand in 2017?

Digital Transformation (DX) has been a critical topic for business over the last few years and IDC is now predicting a step change as DX reaches macroeconomic levels. By 2020 a DX economy will emerge and it will become the core of what New Zealand industries focus on. From the board level through to the C-Suite, Kiwi organisations must be prepared to think and act digital when the DX economy emerges in 2017.

​What are the top 10 tech trends for New Zealand in 2017?
Show Comments