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​Apple attacks the enterprise with mega Deloitte partnership

​Apple attacks the enterprise with mega Deloitte partnership

Over 5,000 consultants tasked with boosting iOS enterprise sales across hardware, software and services.

Tim Cook - CEO, Apple and Punit Renjen - CEO, Deloitte Global

Tim Cook - CEO, Apple and Punit Renjen - CEO, Deloitte Global

Apple has signed a corporate IT agreement with Deloitte, as the tech giant accelerates its efforts to secure larger enterprise customers.

Joining together under the banner of a service called Enterprise Next, the partnership sees Deloitte create a first-of-its-kind Apple practice, with over 5,000 strategic advisors consulting businesses on iOS device usage across a range of industries.

Spanning customer-facing functions such as retail, field services and recruiting, to research and development (R&D), inventory management and back-office systems, Deloitte Consulting will work with organisations using the iOS ecosystem of hardware, software and services in the workplace.

“As the leader in digital transformation strategy, Deloitte is an ideal partner that brings a team of Apple-dedicated strategic advisors to help clients truly revolutionise how they work using iOS, iPhone and iPad,” Apple CEO, Tim Cook, said.

“iPhone and iPad are transforming how people everywhere get work done. And through this partnership, we’re able to help even more businesses tap into the incredible capabilities that only the Apple ecosystem can deliver.”

As two titans of industry combine, the mega partnership stands to bolster Apple’s reputation in boardrooms across the world, as Cupertino continues to strike strategic partnerships at the heart of enterprise.

EnterpriseNext from Deloitte Consulting will provide businesses with expertise spanning more than 20 industries, and offers customers capabilities around prioritising digital resources and maximising new mobile opportunities.

Through the EnterpriseNext Workshops for iOS, advisors will also take ideas from prototype to custom-built iOS solutions, drawing on the experience of iOS architects, designers and engineers housed within Deloitte Digital Studios around the world.

“We know that iOS is the best mobile platform for business because we’ve experienced the benefit ourselves with over 100,000 iOS devices in use by Deloitte’s workforce, running 75 custom apps,” Deloitte Global CEO, Punit Renjen, added.

“Our dedicated Apple practice will give global businesses the expertise and resources they need to empower their mobile workforce to take advantage of the powerful ecosystem iOS, iPhone and iPad offer, and help them achieve their ambitions, while driving efficiency and productivity.”

Through partnership with IBM, Cisco, SAP and now Deloitte, Apple is advancing at a rapid rate in enterprise, bolstered by the vendor’s increased credibility within the space.

In striking a deal with IBM in 2014 - built around mobile enterprise applications and services - Apple partnered with a vendor capable of creating new lines of enterprise-specific apps from the ground up for Apple's iOS, aimed at companies in retail, health care, transportation and other industries.

Bolstered by its partnership with Cisco a year later, Apple bolstered the performance of iOS apps running on enterprise networks, further deepening the company’s commitment to the large end of town.

Fast forward to 2016, and as reported by ARN, Apple’s agreement with SAP sees the combination of native apps for iPhone and iPad with the software capabilities of the SAP HANA platform.

Collectively, they demonstrate a change of focus for Apple, as the vendor moves away from relying on its ability to grab headlines through iPhone and iPad launches alone.

Today, the industry is equally as compelled by the CEO standing alongside Cook during the customary press pose, with analysts expecting further aggression in the months and years ahead.

Going forward, analysts expect Apple to become “more aggressive” in this area, and to get some response from the vendors supporting Android platforms.

“Combined with new Windows 10 developments, this seems to take us back to the Apple versus Microsoft software wars of old and the battle for the enterprise desktop,” Ovum research analyst, Adam Holtby, said.

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