Menu
Meet Flock, a Slack rival that claims big productivity gains

Meet Flock, a Slack rival that claims big productivity gains

A 'magic search' feature automatically displays important groups and contacts without any need for typing

Numerous Slack contenders have already thrown their hats into the enterprise-messaging ring, but Flock is hoping to win with hard numbers. According to Flock, not only does its software load 2.5 times faster than Slack on both desktop and mobile, but it also helps teams achieve productivity gains of at least 30 percent.

Originally launched in India roughly two years ago, the company announced its expansion into the U.S. market on Wednesday and revealed a customer list that includes big-name brands such as Whirlpool, Ricoh, Victorinox and Tim Horton’s.

"This space has seen some considerable attention over the past year, but it's still nascent," said Flock founder and CEO Bhavin Turakhia in an interview last week. "Our objective is to be the No. 1 player."

Too much workplace communication and collaboration still relies heavily on email and telephones, Turakhia said. There are team collaboration apps like Slack, of course, but Flock loads faster and offers a slicker interface and deeper app integration, he said, adding up to significant productivity gains for the teams that use it.

"A lot of people find the Slack interface confusing," he said.

A "magic search" feature in Flock automatically displays important groups and contacts without any need for typing. Also included are videoconferencing, group to-do lists and polling capabilities.

In addition to sharing tools, easy-to-use task managers, and third-party plugins, Flock provides APIs and deep integration with apps and bots. An associated app store offers integration with Google Drive, GitHub, MailChimp and Trello, among many others.

Now in version 2.0, Flock was recently updated with a feature called Teams on Flock that allows people to work together across different domains, offering the potential to connect organizations, teams, communities, and projects.

The software now boasts between 30,000 and 40,000 active users, Turakhia said. Those are mainly in the U.S. and India. Available for Windows and Mac as well as Android, iOS and the web, it's free for unlimited use, with upgrade plans starting at $3 per user, per month, for additional features.

As cofounder and CEO of domain-name registrar and conglomerate Directi, of which Flock is a part, Turakhia is no newcomer to the tech world. Now with his sights set on team productivity, he's not daunted by Slack's head start.

"Pretty much every business I've undertaken has had competition," he said. "We intend to make a sizable dent in this market."

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Slideshows

IN PICTURES: Ingram Micro Innovation hits Auckland with Hewlett Packard Enterprise

IN PICTURES: Ingram Micro Innovation hits Auckland with Hewlett Packard Enterprise

Ingram Micro completed its nationwide roadshow in Auckland last month, kicking off its Innovation Hour series with Hewlett Packard Enterprise. Uncovering the latest in storage, networking and servers, the event outlined key market trends for resellers in 2016 and beyond.

IN PICTURES: Ingram Micro Innovation hits Auckland with Hewlett Packard Enterprise
IN PICTURES: FireEye celebrates channel at 2016 Partner Conference

IN PICTURES: FireEye celebrates channel at 2016 Partner Conference

FireEye welcomed 143 channel partners and distributors to FireEye's 2016 annual Partner Conference, FireEye A/NZ Momentum - held at Establishment in Sydney. Delegates heard from senior trans-Tasman channel leaders, marketing and the product divisions in the morning, with FireEye customers, incident responders and threat intelligence analysts sharing knowledge during the afternoon.

IN PICTURES: FireEye celebrates channel at 2016 Partner Conference
​IN PICTURES: Disruption in the data centre - Can the Kiwi channel capitalise?​

​IN PICTURES: Disruption in the data centre - Can the Kiwi channel capitalise?​

With New Zealand businesses now open to innovation, the industry sits on the cusp of significant disruption in the data centre. Driven by software-defined networking, the future of the data centre is fast becoming reality, as the channel seeks to keep up, keep innovating and keep growing. APC by Schneider Electric, Lenovo and key partners outlined how the channel can capitalise at The Grill restaurant in Auckland.

​IN PICTURES: Disruption in the data centre - Can the Kiwi channel capitalise?​
Show Comments