Menu
Oracle will buy cloud warehouse management applications firm LogFire

Oracle will buy cloud warehouse management applications firm LogFire

The LogFire team will add its warehouse management applications to Oracle’s SCM Cloud

Oracle will acquire LogFire, a provider of cloud-based warehouse management applications, with the aim of boosting the features of its supply chain management cloud offering.

The Redwood Shores, California, software and cloud giant expects that the addition of the LogFire applications will complement the logistics functionality of its Oracle Supply Chain Management (SCM) Cloud by adding warehouse management capabilities.

The financial terms of the proposed acquisition of the Atlanta, Georgia, firm were not disclosed. The management and employees of LogFire, which was started in 2007,  will join the Oracle SCM Cloud team.

Oracle has been making acquisitions of cloud computing companies to shore up its applications for various industries. In July, it said it would pay US$9.3 billion for NetSuite, a provider of cloud-based applications, such as for financial management, enterprise resource planning, e-commerce and retail management, to over 30,000 customers in a number of industries in more than 100 countries.

In May, Oracle said it would acquire Opower, a niche provider of customer engagement and energy efficiency cloud services to utilities. It entered into an agreement in April to buy Textura, a company focused on cloud services for the engineering and construction industry.

Oracle aims to take advantage of LogFire’s expertise in cloud-based warehouse management “while we integrate into Oracle Supply Chain Management (SCM) Cloud’s broad suite of innovative applications that enables supply chain organizations to modernize their supply chain processes,” wrote LogFire’s CEO and founder, Diego Pantoja-Navajas, in a post Tuesday confirming the proposed acquisition.

LogFire’s technology that was built for the cloud provides integrated warehouse, inventory and workforce management, which scales easily at increased volumes and complexity, wrote Rick Jewell, Oracle's senior vice president for SCM applications development.

Oracle said it is reviewing the existing LogFire product roadmap and will be keeping customers posted on this in line with its standard product communication policies. LogFire products and services will be available to customers until the close of the transaction through its existing sales, support and professional services contacts. 

LogFire has over 40 customers from the retail, consumer goods, third-party logistics and e-commerce industries that use its technologies to fulfill over 100 million global orders annually, Oracle said.

LogFire has a long relationship with Oracle, most recently having integrated its Warehouse Management System with Oracle Transportation Management. Oracle has promised tighter integration and alignment of LogFire products with its own after the acquisition.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Featured

Slideshows

Reseller News launches inaugural Hall of Fame lunch

Reseller News launches inaugural Hall of Fame lunch

Reseller News welcomed 2015 and 2016 inductees - Darryl Swann, Dave Rosenberg, Gary Bigwood, Keith Watson, Mike Hill and Scott Green - to the inaugural Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed how the channel can collectively work together to benefit New Zealand, the Kiwi skills shortage and the future of the industry. Photos by Maria Stefina.

Reseller News launches inaugural Hall of Fame lunch
Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Show Comments