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Dell appoints new global channel chief

Dell appoints new global channel chief

John Byrne charged with driving tech giant’s partner strategy following merger completion

Dell-EMC's new global channel boss, John Byrne

Dell-EMC's new global channel boss, John Byrne

John Byrne has been named the new global channel chief of Dell-EMC, a role which will become effective once the merger of the two companies is finalised.

Byrne’s appointment was announced by Dell chief commercial officer and president of enterprise solutions, Marius Haas, in an open letter to channel partners.

“John will assume this role effective the completion of the [Dell-EMC] deal and will report to me,” Haas wrote.

Once finalised, the channel leadership team will include executives from Dell and EMC in North America and globally.

“We are committed to making sure the new team includes the best from both companies with key leaders having important roles in the new company,” Haas added.

Byrne said his goal was to have the “industry’s best channel sales team” and “build the best partner program based on simplicity, predictability, and profitability.”

“Over the next few weeks and months as I move into this position, I’m looking forward to meeting with each of you to solicit ideas and feedback as we work together to create more customer value than any other solutions provider in the industry,” he added.

Byrne went on to share the proposed plans for the combined entity's channel program. He said the two companies will continue to maintain separate deal registration and partner programs for 2016 and will move to a unified partner and deal registration program from February 2017.

In the meantime, Dell’s team will cross check all existing deal registrations.

“If multiple partners have the same opportunity registered, we will have rules of engagement in place to mitigate any possible adverse impact to partners and customers,” Byrne said.

“We plan for your assigned partner facing resource from both Dell and EMC to remain in place for 2016. We will coordinate our joint approach to ensure that we are all aligned as we work through the unified coverage model for 2017.”

Byrne has been at Dell for a year and was most recently global vice president of sales strategy, planning and channels, a role which also included overall ownership of the channel business.

Prior to joining Dell in 2015, Byrne held senior leadership roles at AMD, a company he served since 1992.

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