Menu
Google is building its own smartphone, report says

Google is building its own smartphone, report says

Just as it's done with the Pixel line, Google may eschew partnering with a third-party hardware maker for a high-end device.

We may soon see a true Google phone.

Yes, there’s the Nexus line, which are phones that Google sells in close partnership with a rotating cast of hardware makers. But according to a Telegraph report, Google is going to build its own smartphone from scratch, just as it’s done with the Pixel Chromebooks and tablet.

The thinking is that this would allow Google to more directly compete with Apple for the high end of the smartphone market, which is still dominated by the iPhone in many Western markets. The Telegraph claims that “a senior source” tells it to expect the phone by the end of the year.

But there’s some evidence Google is moving in this direction. The company was recently rumored to be seeking partners to build its own chips, which would greatly ease the process of piecing together the other necessary components for a new phone. Google also hired former Motorola President Rick Osterloh to lead a new hardware division, giving the company someone with plenty of experience overseeing the process.

So the pieces are there, but it’s a matter of when. It’s highly likely that HTC is building two Nexus phones this year, so announcing another phone so soon would surely generate some phone fatigue. Instead, this behind-the-scenes work could be part of a longer effort that might materialize next year, possibly alongside the Project Ara modular smartphone. It’s a rumor worth monitoring, even though we won’t likely see any new hardware in the short term.

Why this matters: While Android dominates the worldwide smartphone market, the platform’s fragmentation and revenue gap with the App Store have always been challenges for Google. One way to fix that is to go into the hardware business so Google controls everything: hardware, software, and updates. Such a move likely wouldn’t sit well with hardware partners, though Dell, Lenovo, and others in the PC space have found a way to get by even with direct competition from Microsoft’s Surface line.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Nexus 6Pnexus

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments