Menu
​Apple, HP, Microsoft and Samsung switch focus as NZ tablet shipments slow

​Apple, HP, Microsoft and Samsung switch focus as NZ tablet shipments slow

“Many of the biggest New Zealand tablet vendors including, Microsoft, Apple, Samsung and HP have been switching their focus to developing detachable tablets."

Tablet shipments dropped one percent year-on-year (YoY) in New Zealand, with 67,000 tablets shipped in Q1 2016 compared to 68,000 in Q1 2015.

Yet according to IDC findings, a colossal 142 percent increase in detachable tablet shipments in Q1 2016 (quarter ending March 2016), was not enough to offset declines in shipments of the older, slate-style tablets.

“Many of the biggest New Zealand tablet vendors including, Microsoft, Apple, Samsung and HP have been switching their focus to developing detachable tablets, which many consumers are adopting over traditional slate tablets, because of the increased productivity benefits they offer," says Chayse Gorton, Client Device Market Analyst, IDC New Zealand.

“IDC expects further pressure on the slate market to come from larger screened smartphones, which in effect provide users with mini-slates.”

In contrast to the ups and downs of the tablet market, Gorton says the mobile phone market posted impressive growth rates, experiencing a 26 percent YoY growth in shipments, in Q1 2016, to reach 382,000 units compared to the -12 percent YoY decline in Q1 15.

Across the country, the top three mobile phone vendors, were Apple, Samsung, and Vodafone, making up 79 percent of the total market size.

Going forward, IDC expects continued momentum from these vendors in the short-term, especially with recent product launches and with more expected throughout 2016.

“The double digit growth we are seeing in smartphone shipments is remarkable considering the overall maturity of the mobile device market and the range of dynamics at work,” Gorton adds.

“Most consumers who were going to make the transition to smartphones have done so already and as a result the smartphone space is edging ever closer to saturation.”

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags HPsamsung​AppleTabletIDCMicrosoftmobile

Featured

Slideshows

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

Revealed at a glitzy bash in Sydney at the Ivy Penthouse, the first StorageCraft Partner Awards locally saw the vendor honour its top-performing partners with ASI Solutions, SMBiT Pro, Webroot, ACA Pacific and Soft Solutions New Zealand taking home the top awards. Photos by Maria Stefina.

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards
Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

​Synnex and Lenovo hosted 18 resellers for an action-packed weekend adventure in RotoVegas, taking in white water rafting on the Kaituna River, as well as quad biking and dinner at Stratosfare​, overlooking Lake Rotorua at the top of Mount Ngongotaha​. Photos by Synnex.

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip
Show Comments