11Ants Analytics smart data technology has travelled through the cloud and landed in yet another continent, this time Latin America.
Leveraging its standing as a key Microsoft cloud partner in New Zealand, a major retail chain on the continent has deployed 11Ants retail analytics platform (RAP) in a Spanish language environment.
Working through graphic interfaces, the solution helps overcome language issues and represents the latest win for 11Ants Analytics in a story that has taken the growing company through Australasia and into Asia.
After winning the Innovative Software Product of the Year award at the 2016 Microsoft New Zealand Partner Awards in April, Microsoft subsequently selected 11Ants Analytics to participate in its new cross-border, go-to-market program.
“We’ve proven that a small, innovative software developer in New Zealand can deploy within a few days a highly complex, customer analytics solution for a retailer in Latin America, all built on the Microsoft Azure platform as a service,” says Tom Fuyala, CEO, 11Ants Analytics.
“At the click of a button by the users, 40 servers come to life and build highly complex models that deliver in a pictorial format actionable stories about their customers, products, promotions and stores. This just has not been done before.”
Fuyala says Microsoft’s cross-border readiness support allows his team to tap into international marketing experts, consequently allowing independent software vendors (ISVs) apps to grow.
“With the assistance of the Microsoft marketing machine, global distribution is a reality,” he adds. “It certainly vindicates our early decision to utilise Microsoft as a foundation for the 11Ants RAP and, more recently, the 11Ants Airline Analytics Platform.”
Fuyala says 11Ants Analytics has also embraced the airline sector since it was acquired by a global consortium, comprising Air New Zealand and Canadian loyalty giant Aimia last year.
“11Ants Analytics has harnessed and elegantly integrated retail best practices, high capacity cloud computing, high end customer analytics and data science,” adds Shish Shridhar, Worldwide Director of Data Insights, Retail Industry, Microsoft.
“Furthermore it delivers it all to customers’ desktops via a browser. This is an example of the highest and best use of the Microsoft Azure platform.”
11Ants RAP is built using Microsoft technologies and is delivered as software-as-a-service to customers via the Azure cloud platform.
The RAP product has been built utilising a Microsoft stack, including: Visual Studio, Visual Studio Team Services, Microsoft Azure Active Directory, SQL Server and Windows Server.