Menu
APC launches new Aussie MSP program for power and cooling

APC launches new Aussie MSP program for power and cooling

Dedicated practice expands on existing partner program

Muralee Kanagaratnam - General manager channels and alliances Pacific, Schneider Electric

Muralee Kanagaratnam - General manager channels and alliances Pacific, Schneider Electric

APC by Schneider Electric has launched a new managed service provider (MSP) program for its power and cooling business.

The program is an extension of APC’s existing channel initiative and includes technical enhancements, dedicated support, enablement and incentives specific to MSPs.

The company said that through a specialised track in the partner program, MSPs will gain the ability to systematically monetise power and cooling within their business.

Schneider Electric general manager channels and alliances Pacific, Muralee Kanagaratnam, told ARN the new program provides additional revenue streams by opening a quick, easy path into a fast-growing market.

“Partners who have had a resell or systems integration model are transforming into a MSPs,” he added.

“By aiding those on this journey, and providing further support to those who are already MSPs, the program helps solidify a company’s position as a trusted advisor for datacentre solutions.

Kanagaratnam went on to say the new program was designed with increased profitability for partners at its core.

“Incremental revenue, opportunity registration, enhanced support and access to better tools and resources are just some of the incentives that will help them achieve that profitability.

“The Australian and New Zealand markets are evolving at a rapid pace. This new program is an evolution that ensures our partners have the support they need to continue to effectively grow and be profitable.”

Features of the new initiative include expanded technical integrations of the APC Smart-UPS line of solutions with commonly used remote monitoring and management (RMM) platforms and professional services automation (PSA) tools.

APC said it will offer new incentives as part of the program including financing and rebate options. The company has also introduced specialised certification paths and sales training, customer support and MSP-specific resources.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Schneider ElectricMSPsapcAPC by Schneider Electric

Featured

Slideshows

Reseller News launches inaugural Hall of Fame lunch

Reseller News launches inaugural Hall of Fame lunch

Reseller News welcomed 2015 and 2016 inductees - Darryl Swann, Dave Rosenberg, Gary Bigwood, Keith Watson, Mike Hill and Scott Green - to the inaugural Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed how the channel can collectively work together to benefit New Zealand, the Kiwi skills shortage and the future of the industry. Photos by Maria Stefina.

Reseller News launches inaugural Hall of Fame lunch
Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Show Comments