Menu
​StorageCraft reacts to changing channel landscape with new software release

​StorageCraft reacts to changing channel landscape with new software release

StorageCraft releases updates to backup and disaster recovery solution, ImageManager 7.

StorageCraft has released updates to backup and disaster recovery solution, ImageManager 7, in response to the changing needs of channel partners and customers.

In keeping with evolving business continuity strategies in the context of cloud, the latest version of the backup management software allows IT administrators to more better manage, organise and replicate backup images taken with StorageCraft recovery solutions.

“The additions to ImageManager 7’s feature set were the result of feedback from our partners,” StorageCraft, Director of Product Management, Matt Urmston said.

“They asked, and we listened. We added the tools IT professionals said would allow them to even more efficiently manage business continuity efforts, giving users the ability to devote less time to backup management needs and spend more time with other mission-critical activities.

Urmston said the changes were reflective of the new breed of partner, prompting a need for vendor flexibility going forward.

“Vendor flexibility is crucial,” he said. “The backup and disaster recovery market is a very competitive market but also we’re a channel only company so if our partners are not successful, then we are not successful.

“It’s crucial for us to ensure firstly, that we are nimble from a development standpoint but also that we introduce features that our partner base can utilise to help grow their business.

“If they’re not growing then we are not growing so it’s crucial for us to vet every new feature and product to validate and verify the direction we’re going from a development standpoint.”

Matt Urmston - Director of Product Management, StorageCraft
Matt Urmston - Director of Product Management, StorageCraft

For Urmston, StorageCraft’s partner base has changed dramatically during the past 12 months, reflecting a new dynamic across the company’s traditional value-added reseller (VAR) channel, and managed service provider (MSP).

“Our VARs are not evolving as quickly as our MSP partner base,” he added. “For MSPs, it’s all about providing services to customers that make them an attractive proposition.

“It’s a very competitive market and you can be in a city with ten or so MSPs competing for the same business so from an evolution standpoint, it’s about introducing new functionalities and new services to help our partners win that battle.”

Urmston said traditional VARs are moving into the MSP space, with some “very successful” and others have “resisting change” due to the nature of new business models and revenue streams.

“We still have a large VAR channel and we’ve learned how to manage that,” he added. “Our roadmap initially focused on the MSP side of the business and it’s growing, but we’re moving back a little bit to look at our VAR number and continue to grow in both channels.

“The key is to bring those revenues back in line but MSP is where it’s at from a channel perspective.”

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags disaster recoveryCloudsecuritysoftware​StorageCraft

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments