Menu
​Footy and Fronde combine as Carlton takes strategic share in growing tech firm

​Footy and Fronde combine as Carlton takes strategic share in growing tech firm

“Carlton Football Club is a dynamic brand that brings exciting opportunities to Fronde."

Fronde has entered into a strategic partnership with Carlton Football Club, one of the original Australian rules football clubs based in Victoria, Australia.

The partnership sees Carlton taking a shareholding in Fronde, and aligns with the growth objectives of both organisations in the Australasian market.

In a move designed to deliver mutual benefits, for Fronde, access to Carlton’s 40,000 members and their extensive and influential network through business events and individual introductions will enable the company to accelerate its growth plans in Australia.

For Carlton Football Club, the benefit will be the return on investment as well as digital technology that will extend the club’s relationship with a growing fan base.

“Carlton Football Club is a dynamic brand that brings exciting opportunities to Fronde,” says Jon Mayson, Chairman, Fronde.

“The Club’s network of supporters includes many business leaders and influencers that will likely be interested to learn how Fronde’s unique IP and capabilities in cloud, software, IT managed services, and digital solutions, could help to transform their business.”

Carlton Football Club CEO Steven Trigg says the club was “thrilled” to have signed Fronde as a platinum partner on the eve of a new season.

“As Fronde’s brand and value grows, so does ours and we’re delighted they have come on board at a time when our club is embarking on an exciting club-wide reset,” Trigg adds.

“We have put together a true business partnership that aligns with the extensive networks that make up the Carlton community.

"Just as our new journey begins on-field this evening, we look forward to working closely with Fronde.”

As a New Zealand owned and operated business, Fronde has been growing rapidly in Australia for a number of years, with this partnership confirming the company’s commitment to expanding its customer base and expertise in Australia.

“We're excited to be partnering with Carlton Football Club,” adds Ant Belsham, Chief Executive Officer, Fronde.

“Fronde’s mission is to enable our clients to grow, increase value, and decrease operating costs, by providing amazing experiences for their customers, and maximising their internal efficiency and effectiveness.

“This partnership gives Carlton the technology and innovation partner it needs to provide a premier customer experience in Australian sport for its members and partners.”

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Fronde

Featured

Slideshows

Examining the changing job scene in the Kiwi channel

Examining the changing job scene in the Kiwi channel

Typically, the New Year brings new opportunities for personnel within the Kiwi channel. 2017 started no differently, with a host of appointments, departures and reshuffles across vendor, distributor and reseller businesses. As a result, the job scene across New Zealand has changed - here’s a run down of who is working where in the year ahead…

Examining the changing job scene in the Kiwi channel
​What are the top 10 tech trends for New Zealand in 2017?

​What are the top 10 tech trends for New Zealand in 2017?

Digital Transformation (DX) has been a critical topic for business over the last few years and IDC is now predicting a step change as DX reaches macroeconomic levels. By 2020 a DX economy will emerge and it will become the core of what New Zealand industries focus on. From the board level through to the C-Suite, Kiwi organisations must be prepared to think and act digital when the DX economy emerges in 2017.

​What are the top 10 tech trends for New Zealand in 2017?
Top 15 Kiwi tech storylines to follow in 2017

Top 15 Kiwi tech storylines to follow in 2017

​The New Year brings the usual new round of humdrum technology predictions, glaringly general, unashamedly safe and perpetually predictable. But while the industry no longer sees value in “cloud is now the norm” type projections, value can be found in following developments of the year previous, analysing behaviours and patterns to formulate a plan for the 12 months ahead. Consequently, here’s the top Kiwi tech storylines to follow in 2017...

Top 15 Kiwi tech storylines to follow in 2017
Show Comments