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​INSIGHT: Top 3 tips for creating original and effective big data solutions

​INSIGHT: Top 3 tips for creating original and effective big data solutions

While most organisations are likely to benefit from big data, the technology needed to underpin a data analytic strategy often looks different for various organisations.

While most organisations are likely to benefit from big data, the technology needed to underpin a data analytic strategy often looks different for various organisations.

Rather than simply going for what others are using, organisations need to identify the right mix of technology and skills to meet their business needs.

“If companies only look for one standard set of qualifications, this can restrict the broader skill set available to them,” says Ross Farrelly, Chief Data Scientist, Teradata.

“Companies need people with different backgrounds and expertise, and good data scientists will pick up new technology and systems easily.”

As Farrelly explains, here are three tips to help companies create original big data projects that will fit their business needs.

1. Don’t simply copy technology decisions made by others

“Technology enables an end goal,” Farrelly adds. “It shouldn’t be an end in itself. As long as the technology can meet business requirements, it doesn’t really matter what that technology looks like.”

For Farrelly, organisations should define the business goals of a big data strategy before choosing the technology to drive it - this will result in a better fit to meet long-term business goals.

2. Don’t restrict capabilities by hiring the wrong people

Many of the job descriptions for big data roles look similar, with specific technology expertise and industry experience cropping up again and again.

“While some of the attributes of potential data scientist candidates will naturally be similar, it is important for organisations to look at the bigger picture,” Farrelly adds.

3. Don’t ask the same questions over and over again

For Farrelly, it’s not uncommon for companies to have similar end goals from successive big data projects.

“Higher revenue, deeper insight, and better customer engagement are recurring themes, for example,” he explains.

“As such, companies might have a tendency to ask their data scientists to replicate what has been done previously to achieve these goals. Every company is different, and big data solutions will not always be the right fit for everyone.

“A better question for companies to ask data analysts is which new approaches could be followed, based on various experiences across different industry sectors and scenarios.”

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