Menu
​Kiwi AWS cloud loyalty deepens as Fly Buys takes to the skies

​Kiwi AWS cloud loyalty deepens as Fly Buys takes to the skies

“Using the latest in cloud technology from AWS, we can implement improvements to our systems a lot faster than we ever could."

Loyalty New Zealand, the company that manages the Fly Buys programme, has used the Amazon Web Services (AWS) cloud to create a new platform to manage members’ accounts.

The platform, with the working name of LoyaltyCloud, is a core piece of infrastructure that processes transactions, manages multiple cards within accounts and holds members’ points balances.

Loyalty CTO Duanne O’Brien says LoyaltyCloud enables new experiences for its members as part of the company’s business strategy to win customers for its clients through repeat purchases.

“We have a customer-centric view,” O’Brien says. “We want to make it easy for customers to manage their accounts and engage with Fly Buys.

“Having a multi-account, multi-member and multi-token system via AWS allows us to provide effortless everyday experiences to customers.”

O’Brien adds that Loyalty’s strategy is to move all its core and channel applications into the AWS cloud and eventually make functionality available to Loyalty’s merchants through LoyaltyCloud APIs.

“We decided to rewrite and redeploy our loyalty systems to a modern architecture of cloud infrastructure and APIs as the best way of ensuring our technology could meet the Software as a Service (SaaS) requirements of Fly Buys partners,” O’Brien adds.

“Using the latest in cloud technology from AWS, we can implement improvements to our systems a lot faster than we ever could.

“It enables complementary programmes for clients to offer customers alongside Fly Buys, giving customers access to even more rewards. We’ve already migrated several partners and all their interactions are in real time, making a huge difference in the experiences customers have with Fly Buys.”

Echoing O’Brien’s comments, AWS New Zealand Regional Sales Manager Tim Dacombe-Bird says LoyaltyCloud enables Loyalty to deploy instances of the AWS platform in minutes rather than months.

“The fact the AWS cloud helps LoyaltyCloud to vastly improve speed and agility means Loyalty can provide real time experiences and easily scale up or down to handle changes in the retail spend environment, such as spikes in spending at Christmas,” he explains.

“This reflects their customer-centric approach and we are excited to be enabling it.”

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags public cloudamazonLoyalty NZAWSCloudFly BuysData Centre

Featured

Slideshows

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

Revealed at a glitzy bash in Sydney at the Ivy Penthouse, the first StorageCraft Partner Awards locally saw the vendor honour its top-performing partners with ASI Solutions, SMBiT Pro, Webroot, ACA Pacific and Soft Solutions New Zealand taking home the top awards. Photos by Maria Stefina.

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards
Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

​Synnex and Lenovo hosted 18 resellers for an action-packed weekend adventure in RotoVegas, taking in white water rafting on the Kaituna River, as well as quad biking and dinner at Stratosfare​, overlooking Lake Rotorua at the top of Mount Ngongotaha​. Photos by Synnex.

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip
Show Comments