Menu
​INSIGHT: Is Oracle’s cloud proposition timed to perfection?

​INSIGHT: Is Oracle’s cloud proposition timed to perfection?

Less than five years ago, Oracle faced criticism for apparently “missing” the cloud.

Mark Hurd - CEO, Oracle

Mark Hurd - CEO, Oracle

Less than five years ago, Oracle faced criticism for apparently “missing” the cloud.

Many in the market felt that the company faced a decline in relevance because a significant cohort of trendy “as-a-service” competitors entered the fray.

But Oracle hadn’t missed the cloud; instead, the company embarked on a massive program to embrace cloud technology by as-a-service enabling a significant proportion of its software portfolio.

Although there were relatively few surprises at this year’s CloudWorld event, it was evident that Oracle had largely delivered on the promises that it made over the past two years.

Most importantly, Oracle got the timing just right; just as the mainstream of the market (which accounts for the lion’s share of revenues) is ready to adopt cloud-based services, Oracle is ready to provide them.

Many vendors have expended a huge amount of effort courting the leading cohort of adopters - the technically savvy and technology-obsessed early adopters who create a great deal of noise but generate relatively little revenue.

However, Oracle resisted the temptation to chase these buyers. Instead, it focused on the much more business-oriented, and somewhat more risk-averse, majority in the market.

For many of Oracle’s detractors the story has moved from “Oracle doesn’t get the cloud” in 2013, to “Oracle is rushing to catch up” in 2014, to a slightly cynical “Oracle has at last got its cloud act together,” and now to a begrudging “Oracle has its ducks in a row.”

This may be down to good luck, but it is just as likely that Oracle wasn’t distracted by the noise from the leading edge of cloud adoption and chose instead to listen to its large, established, and less reckless customer base.

By Gary Barnett - Research Analyst, Ovum

This article was originally published on Ovum - a market-leading research and consulting business focused on converging IT, telecoms and media markets.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags dataovumCloudData CentreOracle

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments