Menu
​INSIGHT: Is Oracle’s cloud proposition timed to perfection?

​INSIGHT: Is Oracle’s cloud proposition timed to perfection?

Less than five years ago, Oracle faced criticism for apparently “missing” the cloud.

Mark Hurd - CEO, Oracle

Mark Hurd - CEO, Oracle

Less than five years ago, Oracle faced criticism for apparently “missing” the cloud.

Many in the market felt that the company faced a decline in relevance because a significant cohort of trendy “as-a-service” competitors entered the fray.

But Oracle hadn’t missed the cloud; instead, the company embarked on a massive program to embrace cloud technology by as-a-service enabling a significant proportion of its software portfolio.

Although there were relatively few surprises at this year’s CloudWorld event, it was evident that Oracle had largely delivered on the promises that it made over the past two years.

Most importantly, Oracle got the timing just right; just as the mainstream of the market (which accounts for the lion’s share of revenues) is ready to adopt cloud-based services, Oracle is ready to provide them.

Many vendors have expended a huge amount of effort courting the leading cohort of adopters - the technically savvy and technology-obsessed early adopters who create a great deal of noise but generate relatively little revenue.

However, Oracle resisted the temptation to chase these buyers. Instead, it focused on the much more business-oriented, and somewhat more risk-averse, majority in the market.

For many of Oracle’s detractors the story has moved from “Oracle doesn’t get the cloud” in 2013, to “Oracle is rushing to catch up” in 2014, to a slightly cynical “Oracle has at last got its cloud act together,” and now to a begrudging “Oracle has its ducks in a row.”

This may be down to good luck, but it is just as likely that Oracle wasn’t distracted by the noise from the leading edge of cloud adoption and chose instead to listen to its large, established, and less reckless customer base.

By Gary Barnett - Research Analyst, Ovum

This article was originally published on Ovum - a market-leading research and consulting business focused on converging IT, telecoms and media markets.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags dataovumCloudData CentreOracle

Slideshows

IN PICTURES: Ingram Micro Innovation hits Auckland with Hewlett Packard Enterprise

IN PICTURES: Ingram Micro Innovation hits Auckland with Hewlett Packard Enterprise

Ingram Micro completed its nationwide roadshow in Auckland last month, kicking off its Innovation Hour series with Hewlett Packard Enterprise. Uncovering the latest in storage, networking and servers, the event outlined key market trends for resellers in 2016 and beyond.

IN PICTURES: Ingram Micro Innovation hits Auckland with Hewlett Packard Enterprise
IN PICTURES: FireEye celebrates channel at 2016 Partner Conference

IN PICTURES: FireEye celebrates channel at 2016 Partner Conference

FireEye welcomed 143 channel partners and distributors to FireEye's 2016 annual Partner Conference, FireEye A/NZ Momentum - held at Establishment in Sydney. Delegates heard from senior trans-Tasman channel leaders, marketing and the product divisions in the morning, with FireEye customers, incident responders and threat intelligence analysts sharing knowledge during the afternoon.

IN PICTURES: FireEye celebrates channel at 2016 Partner Conference
​IN PICTURES: Disruption in the data centre - Can the Kiwi channel capitalise?​

​IN PICTURES: Disruption in the data centre - Can the Kiwi channel capitalise?​

With New Zealand businesses now open to innovation, the industry sits on the cusp of significant disruption in the data centre. Driven by software-defined networking, the future of the data centre is fast becoming reality, as the channel seeks to keep up, keep innovating and keep growing. APC by Schneider Electric, Lenovo and key partners outlined how the channel can capitalise at The Grill restaurant in Auckland.

​IN PICTURES: Disruption in the data centre - Can the Kiwi channel capitalise?​
Show Comments