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Pure Storage to build on success of 2015 in coming year

Pure Storage to build on success of 2015 in coming year

Says identifying key growth areas will be critical for partners

ARN associate editor, Jennifer O'Brien and Pure Storage director of channels APJ, Ben Goodman

ARN associate editor, Jennifer O'Brien and Pure Storage director of channels APJ, Ben Goodman

Flash storage software provider, Pure Storage, has big plans to build on its tremendous growth in 2015 in the coming year.

The company reported $US130m revenue for the third financial quarter of 2015, 167 per cent year on year growth and can now boast the better part of 1350 customers worldwide, a 147 per cent increase on 2014.

Pure Storage director of channels Asia Pacific and Japan, Ben Goodman, said the vendor was benefiting from advancements made in flash media itself and the software that goes with it, and that Pure had no intention of slowing down anytime soon.

“The kind of growth we have been experiencing is testament to the benefits of well-executed flash technology,” he said.

“More and more workloads are becoming viable to run on flash. What many vendors are doing with the advent of technologies like 3D NAND have changed the economics of the consumption of the physical media of flash.

“We have taken all the innovations that have come from the flash hardware vendors and focussed on building a software layer that sits on top of those drives so you can see the redundancies, data compression and deduplication, and that’s what has made the difference.

“We see this trend has been particularly evident in a lot of the Cloud providers, companies like Linkedin, Workday and Intuit, where much of the data is very high performance but also very common and repetitive. Those companies get massive leverage out of data reduction. “

Pure Storage has recently strengthened its relationship with Distribution Central and Goodman explained that as Pure grew in the Australian and New Zealand market, it was important for Pure to be associated with technologies that were complemented by the vendor’s offerings.

“As we grew it was important for us to be aligned with organisations that were able to bring these solutions together at both a distribution and partner level and take that to market.”

Goodman said that due to Distribution Central’s portfolio and pedigree, they were an ideal distribution partner for Pure going forward.

“We want to look at the focus areas around solutions, understanding how customers are leveraging the technology and where they are seeing the quickest return.

Because the application market for Flash is growing so quickly, what we have found as a vendor is customers are building the solutions in some cases first. They are going out and pushing boundaries sometimes even further than what we do.

A lot of our planning with Distribution Central is looking at the solutions that are having the biggest effect in the market and making it easier for our partners to understand and get across them.

Goodman went on to identify banking and finance, insurance, legal, mining, services organisations as some of the areas the vendor expected to see growth in 2016.

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