Menu
Netflix to crack down on proxy servers

Netflix to crack down on proxy servers

Say goodbye to accessing Netflix across borders

The days of using a proxy server to access Netflix across borders could soon be over.

The streaming service said on Thursday that it plans to "evolve" its technical defenses so that those attempting to skirt geographic content blocks can't access Netflix sites in foreign countries.

Proxies enable users in one country to appear as if they are in another, allowing them to gain access to sites and content that they normally wouldn't be able to see.

Netflix is one of the most popular destinations for proxy users because until recently it was only available in a limited number of countries. But that changed last week when it expanded its service to an additional 130 countries, giving almost the entire online world access to its service.

The Netflix service that users see in each country varies because of movie licensing and distribution agreements that are still handled on a territory by territory basis, so demand for access to the U.S. version of Netflix probably won't end just because the service is available in other countries.

But it could be blocked by technical means. That's exactly what the BBC did late last year to prevent access to its iPlayer streaming and on-demand service from outside of the U.K., and Netflix is now set to follow suit.

"This technology continues to evolve and we are evolving with it. That means in coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are," David Fullagar, vice president of content delivery architecture at Netflix, wrote in a blog post.

Fullagar acknowledged that "we have a ways to go before we can offer people the same films and TV series everywhere," but he said that remains a goal of the service. In the meantime, users in some countries might have to wait to see movies and TV shows that are available to viewers just across the border.

There's a small cottage industry of companies selling VPN and proxy services that allow users to access geo-blocked content. They typically try to find a way around any technical blocks.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Featured

Slideshows

Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Show Comments