Menu
Rinspeed's Etos car has its own drone and Microsoft Cortana

Rinspeed's Etos car has its own drone and Microsoft Cortana

The steering wheel folds away when the car enters self-driving mode

Swiss designer Rinspeed has come up with a good looking concept car that's packed with technology for the business user.

The Etos is based on a BMW i8 but has what might be described as a turbo tech package.

For starters, the car is self-driving, which these days is pretty standard for a concept car. On the Etos, that enables a neat little trick. When put into autonomous mode, the steering wheel folds itself in half and recedes into the front console, freeing up space in front of the driver.

Just above the wheel and running the length of the dashboard are a couple of thin and wide 4K displays. They move towards the driver as the steering wheel disappears, making them easier to see and interact with.

It's quite the sight and you can see all this in action in the video below.

But that's just one aspect of the tech in this car.

Harman, which created the electronic cockpit, built it around Office 365. As a driver or passenger gets in, the car recognizes their smartphone and logs into their Office 365 account, bringing access to email, messaging, file storage and Skype video calls. For the latter there's a camera on the dashboard that can face the driver or passenger.

Most of the interaction with the system is accomplished through Cortana, Microsoft's digital assistant that takes voice input.

In a demonstration, a driver told the car it wanted to stop for a coffee. The car responded by plotting a course to a local coffee shop.

When an email arrived, the driver was able to use Cortana to set up a video call and have it entered into the calendar and when time for the video call came, the car requested to be switched into autonomous mode and even replotted the route so it would avoid areas with bad cell reception.

etos interior highres 003 Rinspeed

The Rinspeed Etos concept car

And if that wasn't enough, the car has another surprise up its sleeve -- or rather perching on the rear above the trunk. A launching and landing pad for a drone.

The concept has a DJI Inspire sitting there and the idea is that the drone can help the driver during their day.

In a promotional video, Rinspeed imagines the drone flying off the back of the car to take shots of it while it races around a track, or following the driver and passenger to snap pictures as they explore the countryside. And it could even save a relationship. Another scene in the video has the car reminding the driver that it's Valentine's Day and flying off to collect some flowers.

The Etos is just a concept, and it's unclear how much of the technology works beyond the demos. Rinspeed doesn't make production cars so don't look for this anytime soon, but it's a fascinating and fun look at what a car of the future might bring business users.

etos interior highres 031 Rinspeed

The Rinspeed Etos concept car

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Office 365Microsoft

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments