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​Tablet transition continues as Windows grows and Apple turns around iPad line

​Tablet transition continues as Windows grows and Apple turns around iPad line

“We're witnessing a real market transition as end users shift their demand towards detachables..."

Worldwide tablet shipments will reach 211.3 million units in 2015, down -8.1 per cent from 2014, as the market transitions to two key industry trends.

According to IDC, the new forecast follows three consecutive quarters of declining worldwide tablet shipments in 2015.

Despite the challenges facing the overall market however, the analyst firm expects detachable tablets will continue to represent a growing portion of total shipments.

“We're witnessing a real market transition as end users shift their demand towards detachables and more broadly towards a productivity-based value proposition,” says Jean Philippe Bouchard , Research Director, Tablets, IDC.

“The proliferation of detachable offerings from hardware vendors continues to help drive this switch.

“We're starting to see the impact of competition within this space as the major platform vendors - Apple, Google and Microsoft - now have physical product offerings.

“With attractive price points, including the introduction of sub-$100 detachables, and platform innovation being driven by competition, IDC is confident that the detachables segment will nearly double in size in the next year, recording more than 75 percent growth compared to 2015.”

The transition to detachable tablets also ushers in two other key trends: the growth of Windows and a turnaround for Apple's iPad device line.

“Though early reviews for the iPad Pro have been mixed, we believe the Pro to be the only reason for Apple to gain tablet market share in the coming years as they target select enterprise and prosumer audiences,” adds Jitesh Ubrani , Senior Research Analyst, Worldwide Mobile Device Trackers, IDC.

“At the same time we expect Windows-based devices - slates and detachables combined - to more than double its market share by 2019, driven by a combination of traditional PC OEMs as well as more household smartphone vendors.”


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