Menu
​All about the Apple Watch as smartwatch shipments hit record sales

​All about the Apple Watch as smartwatch shipments hit record sales

“Apple Watch’s retail presence is expanding fast..."

Global smartwatch shipments grew an impressive 510 percent annually to hit a record 6.1 million units in the third quarter of 2015, in a market heavily dominated by Apple.

Latest research from Strategy Analytics reports that in first place with a commanding 74 percent marketshare, the Apple Watch continues to catalyse demand and set the pace in the smartwatch industry.

In rising by over one million units in Q3 2014, analyst Neil Mawston claims global smartwatch growth is being driven by consumer demand across North America, Western Europe and Asia for the much-hyped Apple Watch model.

“We estimate Apple Watch shipped 4.5 million units and captured a dominant 74 percent smartwatch marketshare worldwide in Q3 2015,” Mawston adds.

“Apple Watch’s retail presence is expanding fast and the device is now available in over 30 countries worldwide, including the United States, South Korea and China.”

However, Mawston says Apple Watch is still not widely available at most mobile operators, and this is one area of weakness that Apple must improve to maintain its shipment growth in the future.

Apple vs. Samsung

According to findings, Apple and Samsung together account for eight in 10 of all smartwatches shipped globally.

“We estimate Samsung shipped 0.6 million smartwatches, capturing 10 percent marketshare worldwide for second position,” Mawston adds.

At present, Mawston says Samsung remains a “distant second” to Apple, but its new range of Gear S2 models is being promoted heavily and could enable Samsung to bounce back with stronger marketshare during the upcoming Q4 2015 holiday season.

“Samsung’s Gear S2 smartwatch is finally rolling out across the US and worldwide this month,” he adds.

“Samsung wants to take the fight right back to Apple Watch. The S2 is among the most noteworthy smartwatch developments so far this year.

“The S2 design breaks some new ground and moves the needle towards parity with conventional wristwatches.”


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags ApplewearableApple watch

Slideshows

Meet the leading HP partners in New Zealand...

Meet the leading HP partners in New Zealand...

HP has recognised its top performing partners in New Zealand at the second annual 2016 HP Partner Awards, held at a glittering bash in Auckland. The HP Partner Awards recognises and celebrates excellence, growth, consistency and engagement of its top partners. This year also saw the addition of several new categories, resulting in 11 companies winning across 11 award categories.

Meet the leading HP partners in New Zealand...
Channel comes together as Ingram Micro Showcase hits Auckland

Channel comes together as Ingram Micro Showcase hits Auckland

Ingram Micro outlined its core focuses for 2017 at Showcase in Auckland, bringing together the channel for a day of engaging keynotes, compelling breakout sessions and new technologies.

Channel comes together as Ingram Micro Showcase hits Auckland
Show Comments