Menu
​How Microsoft is bridging the smartphone/laptop divide with Windows 10

​How Microsoft is bridging the smartphone/laptop divide with Windows 10

Windows 10 will become the new enterprise standard for PCs and laptops, potentially realising Microsoft's mobile vision.

Amidst great media interest and industry flurry, Microsoft launched a number of new Windows 10 devices to the market last week, built around its standout Surface hardware range.

Including the eagerly anticipated Surface Book, Surface Pro 4 and a number of new Lumia smartphones, Microsoft’s big release has been met with positivity from all sides of the industry.

But with the dust now settled, and while the hardware is certainly attractive, that wasn’t enough to peak the interest of Tim Sheedy, Research Analyst, Forrester Research, nor that of his clients.

“What is interesting, however, is the introduction of the Microsoft Display Dock and Continuum for phones,” Sheedy qualifies.

“This new technology allows users to connect their smartphone to a screen, keyboard, and mouse and use the smartphone on a large screen - running universal Windows apps designed for the PC and phone.

“Suddenly the power of Windows 10 as a universal operating system can be realised.”

While not a complete PC experience, Sheedy believes it will be “enough” for a lot of users within business.

“Most firms have employees that only require casual PC access (think site staff in construction firms, store management in retail, traveling sales staff, factory floor management teams etc),” he adds.

“At present we spend more than we need to in order to serve these employees - often providing a dedicated PC or laptop for them - along with their smartphone.”

In a world where universal Windows apps are readily available, Sheedy believes many or all of these users could be given a smartphone and a Display Dock to use with a screen on-site or at home - helping businesses save money and direct this spending perhaps to rewriting internal applications as universal Windows apps.

“Even a communal screen and dock would be enough in some workplaces,” he believes.

However, Sheedy believes this is all a pipe dream if Microsoft cannot get the traction it needs with Windows 10 to convince developers to write apps for the platform.

For Sheedy, app availability is still a significant factor in device choice.

“If your bank, local restaurants, entertainment, fitness, smartwatch, and other apps are not available for your employees Windows 10 devices they will still carry a second phone or tablet - relegating the Windows 10 phone to “my second phone for work”,” he claims.

“With a number of developers working on universal Windows apps, there is certainly some momentum at the moment to suggest Microsoft will become a third force in the mobile device landscape.

“But don’t let the numbers distract you - Microsoft boasts of 110 million Windows 10 devices - but many of these devices are desktops, laptops, and tablets - which are all “second screens” - the smartphone is the first screen and this is the battle that Microsoft needs to win - or at least compete on an even footing.”

Going forward, Forrester believes that Windows 10 will indeed become the new enterprise standard for PCs and laptops, which offers a chance that this mobile vision will become reality down the line.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags smartphonePCWindows 10mobileSurfaceForrester ResearchSurface BookSurface Pro 4laptopLumiaTabletMicrosoftCloud

Featured

Slideshows

Reseller News launches inaugural Hall of Fame lunch

Reseller News launches inaugural Hall of Fame lunch

Reseller News welcomed 2015 and 2016 inductees - Darryl Swann, Dave Rosenberg, Gary Bigwood, Keith Watson, Mike Hill and Scott Green - to the inaugural Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed how the channel can collectively work together to benefit New Zealand, the Kiwi skills shortage and the future of the industry. Photos by Maria Stefina.

Reseller News launches inaugural Hall of Fame lunch
Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Show Comments