Menu
Tim Cook says businesses need to step up where governments don't

Tim Cook says businesses need to step up where governments don't

Apple CEO thinks businesses should work for social good

Since taking over from Steve Jobs as CEO, one of the things Tim Cook has brought to Apple is a greater push to address social problems. On Tuesday at the Boxworks conference in San Francisco, Cook said he wants other companies to do the same.

"I think business has a very important responsibility to society," he said. "And that responsibility has grown markedly in the last couple of decades or so, as government has found it more difficult to move forward or get as much done that would please the people."

Apple has taken a few important steps along that road. Cook said the company's U.S. operations are running entirely on renewable energy, and Apple is now focused on getting its supply chain to the same point -- though that could be a challenge given the scale of its factory operations in China. 

Cook has also been an advocate for providing equal rights to lesbian, gay, bisexual and transgender people, especially after coming out as gay almost a year ago. Prior to that, in a newspaper editorial, he called for passage of the Employment Non-Discrimination Act, which would have prohibited employers from discriminating on the basis of sexual orientation and gender identity. 

Pushing policies that promote equality doesn't cost anything for governments that do it, he said.

"We're focused on equality. And equality is one of those unusual things," Cook said. "Equality is free. There's no cost to it, and so it's not -- this week there's a big budget crisis again and everybody's yelling at each other about money -- but to give people a basic level of human rights and dignity is free. And yet, over 200 years after we said 'all men are created equal,' it's still not the case today." 

While Apple has vigorously fought other companies for copying its products, its an area where Cook would be happy to be mimicked.

Apple isn't the only company in the tech sector that has taken an outspoken stance on social issues. Salesforce CEO Marc Benioff has been an advocate for philanthropy in his company's home city of San Francisco as part of that firm's outreach efforts.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Apple

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments