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​Aspect Software reignites A/NZ channel presence with new MD hire

​Aspect Software reignites A/NZ channel presence with new MD hire

"The region is gaining traction and I am looking forward to driving this momentum in A/NZ."

Aspect Software, a provider of customer contact management and workforce optimisation, has announced the appointment of Kristen Pimpini as Managing Director for Australia and New Zealand.

Dased in Sydney, Pimpini will be responsible for reigniting the A/NZ business, ramping up brand awareness and implementing an aggressive growth strategy.

“Over the past couple of years, Aspect has gone through a global transition, establishing a strong leadership team, reinvesting in the business, recruiting top talent across the globe and building on its technology platform as customers transition to cloud-based solutions,” Pimpini says.

"As a result, the Asia Pacific region is gaining traction and I am looking forward to driving this momentum in A/NZ.”

Pimpini, who was previously managing director of LiveOps ANZ - a global cloud-based contact centre solutions provider - claims that Aspect is also realigning its go-to-market strategy, moving to a 100 percent indirect sales model.

“My key priority is to strengthen existing alliances with market-leading channel partners, Call Design and Premier Technologies, to actively recruit new channel partners; and to develop a lively partner community,” Pimpini adds.

Echoing Pimpini’s comments, Jagan Narendran, senior vice-president for Asia Pacific and Middle East remains confident that, under Pimpini’s leadership, the company’s business will grow exponentially.

“We are excited to have Kristen on board,” he adds. “His experience, passion, ability to think creatively and drive for more effective market traction will reignite our business in A/NZ.”

Aspect is also announcing the launch of the Aspect Software User Group A/NZ (ASUGA) to provide a platform for partners and customers to access the latest updates, pre-release product roadmaps and new content.

According to Pimpini, customers and partners want a forum where they can engage with the Aspect’s ecosystem, exchange ideas, share information and become part of the company’s growing community.

“The ASUGA is an essential part of Aspect’s strategy to proactively engage with customers and partners, and to grow the business in A/NZ,” he adds.

“It will offer our ecosystem timely and relevant news, information and updates as and when they needed,” he said.

“By re-investing in the business in this region, we are also building on the momentum underway with on boarding our cloud deployment partners and with industry consultants and analysts, which will enable us to gain more traction in the market.”

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