Menu
INSIGHT: Cisco in the midst of “some major repositioning”

INSIGHT: Cisco in the midst of “some major repositioning”

As the digital economy gains momentum, CIOs will have to reassess and evolve their technology vendor portfolio.

As the digital economy gains momentum, CIOs will have to reassess and evolve their technology vendor portfolio.

CIOs need to evaluate if their main technology vendors support the required new business practices and focus on crucial technologies.

Cisco has made massive investments in its portfolio and go-to-market strategies that help to sustain its role as a preferred vendor to most of its clients.

Forrester Research believes, however, that Cisco still has some distance to travel to transform its skill-sets and business culture to become a truly strategic technology provider.

The recent leadership transition offers Cisco the opportunity to redouble its efforts to strengthen its digital and customer experience skills, flatten its corporate hierarchies, and build a strong digital ecosystem of software and services partners.

Forrester Research’s main observations when scrutinising Cisco as a vendor in the emerging digital ecosystem are that, chiefly, Cisco is on the path to becoming a partner of the CIO's technology agenda.

Cisco has launched programs to change its operational setup, its business culture, its compensation incentives, and its skill-sets - its willingness to disrupt itself positions Cisco well to eventually transform from a network business into a global BT provider.

Also, a gap remains between top management's vision and Cisco's go-to-market pitch.Cisco's vision to transform from selling networking boxes to selling architectures, solutions, and business outcomes is spot-on.

However, we still perceive a go-to-market approach focused on engineering and products. This disconnect remains a challenge to becoming a strategic technology provider.

Going forward, Cisco must ramp up its ecosystem of app developers.Feedback from the app developer community suggests that most app developers still don't care much about Cisco.

Cisco's undeveloped ecosystem for app developers is a real challenge for Cisco's intention to become a strategic technology provider.

At this stage, to what extent Cisco will or will not be a leading contributor to the business technology (BT) agenda remains to be seen.

by Dan Bieler - Research Analyst, Forrester Research

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags ciscoCIOForrester Research

Slideshows

Meet the leading HP partners in New Zealand...

Meet the leading HP partners in New Zealand...

HP has recognised its top performing partners in New Zealand at the second annual 2016 HP Partner Awards, held at a glittering bash in Auckland. The HP Partner Awards recognises and celebrates excellence, growth, consistency and engagement of its top partners. This year also saw the addition of several new categories, resulting in 11 companies winning across 11 award categories.

Meet the leading HP partners in New Zealand...
Channel comes together as Ingram Micro Showcase hits Auckland

Channel comes together as Ingram Micro Showcase hits Auckland

Ingram Micro outlined its core focuses for 2017 at Showcase in Auckland, bringing together the channel for a day of engaging keynotes, compelling breakout sessions and new technologies.

Channel comes together as Ingram Micro Showcase hits Auckland
Show Comments