Menu
Amazon said to scale down Fire smartphone team

Amazon said to scale down Fire smartphone team

The company has reportedly laid off dozens of engineers who worked on the product

Amazon has reportedly laid off dozens of engineers who worked on its slow-selling Fire smartphone in recent weeks, according to a news report.

The layoffs come from Amazon's Lab126 hardware development center in Silicon Valley, the Wall Street Journal reported. The number of layoffs was not available, and Amazon.com representatives did not return a message seeking more information.

According to the Journal's article, Amazon has also reorganized Lab126, as well as scaled back and killed some other projects in the division, which was founded in 2004 and has developed a variety of consumer devices, including the Kindle family of e-readers, the Fire tablets and the Echo voice-activated speaker.  

The Fire phone, launched in July 2014, met with a tepid consumer response. The company began slashing the price of the phone that Fall, and despite continued and aggressive price cuts the product never gained traction in the market.

One reviewer called the Fire phone a "weird device."

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Slideshows

IN PICTURES: Ingram Micro Innovation hits Auckland with Hewlett Packard Enterprise

IN PICTURES: Ingram Micro Innovation hits Auckland with Hewlett Packard Enterprise

Ingram Micro completed its nationwide roadshow in Auckland last month, kicking off its Innovation Hour series with Hewlett Packard Enterprise. Uncovering the latest in storage, networking and servers, the event outlined key market trends for resellers in 2016 and beyond.

IN PICTURES: Ingram Micro Innovation hits Auckland with Hewlett Packard Enterprise
IN PICTURES: FireEye celebrates channel at 2016 Partner Conference

IN PICTURES: FireEye celebrates channel at 2016 Partner Conference

FireEye welcomed 143 channel partners and distributors to FireEye's 2016 annual Partner Conference, FireEye A/NZ Momentum - held at Establishment in Sydney. Delegates heard from senior trans-Tasman channel leaders, marketing and the product divisions in the morning, with FireEye customers, incident responders and threat intelligence analysts sharing knowledge during the afternoon.

IN PICTURES: FireEye celebrates channel at 2016 Partner Conference
Show Comments