Menu
Apple leads in “key countries” as tablet market falls

Apple leads in “key countries” as tablet market falls

“The top five countries accounted for half the world’s tablet shipments and Apple led in all but one."

Tablet shipments continued to wane in Q2 2015, falling 11 percent year on year to 42.5 million units, according to latest research from Canalys.

After three years of explosive growth, the tablet market peaked in Q4 2013, going into decline a year later.

Tablet shipments fell in every worldwide region in Q2 2015, with no reason to believe that growth will return in the short term.

Sales in high-growth markets are dwindling as large-screen smart phones grow in popularity to become buyers’ first Internet-enabled devices of choice.

In addition, tablets will have to compete against a new wave of two-in-one devices designed to take advantage of Windows 10.

“Despite the sudden downturn in shipments, tablets are certainly here to stay,” says Tim Coulling, Senior Analyst, Canalys.

“Yes, they have matured and commoditised quickly, but there are still opportunities for vendors to profit from the category.

“Unlike consumers, businesses have been slow when it comes to mass adoption of tablets. They are willing to spend more on products that satisfy a specific need and meet key requirements, around durability for example.

“In the consumer space, demand for premium tablets in established markets has noticeably slowed but is not going to disappear.

“The top five countries accounted for half the world’s tablet shipments and Apple led in all but one, Brazil. It is well placed to continue leading the market for the time being.”

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags AppleTabletCanalys

Featured

Slideshows

Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Show Comments