Menu
Facebook gives businesses more ways to privately message users

Facebook gives businesses more ways to privately message users

Businesses can respond to users' comments on Facebook via Facebook Messenger

Facebook CEO Mark Zuckerberg delivering the keynote at Facebook's F8 conference on March 25, 2015.

Facebook CEO Mark Zuckerberg delivering the keynote at Facebook's F8 conference on March 25, 2015.

Facebook is giving businesses more reasons to use Facebook Messenger to reach customers.

Businesses using the site now have more ways to send private messages, through Messenger, to Facebook users who interact with businesses' pages or ads. Previously, businesses could only respond to users' messages in the way they were initiated, either through a comment or a private message. Now, if a user leaves a comment on a Facebook page, the page owner can respond privately through Messenger.

The changes also include new messaging integration for ads on Facebook. Businesses can incorporate a "Send Message" button into their ads, to let Facebook users initiate a private conversation directly from the ad.

The changes, announced Wednesday, are designed to give businesses on Facebook an easier way to connect with customers, answer questions and handle customer support issues. For businesses that maintain Facebook pages but who do not advertise on the site, the changes may also provide new incentives for them to do so.

Facebook also wants to let users know which businesses are the most efficient in their responses to users' messages. Pages that respond to 90 percent of messages and have a median response time of less than five minutes will have a "very responsive" label added to their pages.

Facebook users will be able to block private messages from businesses, the company said.

Facebook views its Messenger service as more than an app simply for exchanging messages between friends. The company has also begun to expand Messenger's functions so that users can check the status of their retail transactions using the app.

Messenger also has a peer-to-peer payments feature, though currently it only allows for payments between friends.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags advertisingmobile applicationsInternet-based applications and servicessocial networkingmobilesocial mediainternetFacebook

Featured

Slideshows

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

Revealed at a glitzy bash in Sydney at the Ivy Penthouse, the first StorageCraft Partner Awards locally saw the vendor honour its top-performing partners with ASI Solutions, SMBiT Pro, Webroot, ACA Pacific and Soft Solutions New Zealand taking home the top awards. Photos by Maria Stefina.

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards
Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

​Synnex and Lenovo hosted 18 resellers for an action-packed weekend adventure in RotoVegas, taking in white water rafting on the Kaituna River, as well as quad biking and dinner at Stratosfare​, overlooking Lake Rotorua at the top of Mount Ngongotaha​. Photos by Synnex.

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip
Show Comments