Veeam Software has unveiled a series of enhancements to its Australia and New Zealand (A/NZ) partner program, based around greater rewards for local resellers.
As a result, Veeam’s ProPartner Program has been enhanced to enable partners to provide even better service to customers while also securing their businesses and adding value.
According to the virtualisation specialists, these new enhancements are a major part of Veeam’s focus on continuing to enable and empower its ProPartners across all market segments - SMB, medium and large Enterprise.
“Veeam has always been, and will always be, a channel focused company,” says Peter Bender, Head of Channel and Alliances, Veeam A/NZ.
“In order to attract and retain the best partners with the best technical and sales expertise, we provide a straightforward and robust, margin-rich channel program that directly influences the success of our ProPartners.
“The tremendous growth we’ve experienced since 2011 would not have been possible without the relationships we have built with our ProPartners.
“Through the enhancements to the Program, we’re continuing to give our ProPartners even more reasons to work with Veeam.”
According to Bender, the main enhancements to Veeam’s A/NZ ProPartner program will take effect 1 July, 2015 and include more realistic and achievable thresholds.
Consequently, thresholds to achieve ProPartner status have been realigned to reflect the Australian and New Zealand markets while Gold and Platinum ProPartner thresholds are now based on local currency manufacturer’s suggested retail price (MSRP).
Furthermore, Silver ProPartner threshold is now based on number of transactions with ProPartner status levels set to be reviewed every six months on 1 January and 1 July.
On the topic of tiered margins, Veeam says Silver, Gold and Platinum ProPartners will enjoy a tiered level of increased upfront margins, in accordance with their ProPartner status with deal registration margins also adjusted to reflect ProPartner status.
In addition to revenue and transaction-based thresholds, the enhanced ProPartner Program will require partners to maintain up-to-date sales and technical certifications.
When available, Veeam Certified Engineer (VMCE) certifications will be a requirement for Gold and Platinum ProPartners and highly recommended for Silver ProPartners.
Currently, the plans are for VMCE classroom training sessions to be made available in the ANZ region during the second half of 2015.
According to Bender, VMCE training will also be available at VeeamON 2015 scheduled for October, hosted at Las Vegas in the United States.
Locally speaking, Veeam A/NZ has also increased the size of its channel management team to provide additional support for Silver, Gold and Platinum ProPartners.
This includes, dedicated resources to ensure Veeam’s managed partners get the appropriate levels of support for technical and sales enablement plus marketing and other demand generation activities and exclusive access to marketing funds and, sales and marketing resources / campaigns.
“Our partnership with Veeam has gone from strength to strength and we are pleased to be offered the Gold ProPartner level, following these enhancements to the ProPartner program,” says Stuart Alexander, COO, Origin IT.
“This is a result of a great relationship that we have fostered with Veeam.
“Veeam’s ProPartner Program has a great framework which ensures a mutual partnership that leads us both to success – we invest in Veeam and Veeam invests in Origin IT.
“As a leading partner for the New Zealand market, our customers will be the winners in this collaboration.”
For Bender, Veeam’s vision for 2015 is clear; “to continue our double-digital sequential growth,” he adds.
“We are confident 2015 will see us achieve this as more companies look towards availability for the modern data centre and the solutions to enable the ‘Always-On Business’.
“We are thrilled for our partners as they join us on this exciting and rewarding journey.”