Menu
Twitter acquires machine learning startup Whetlab

Twitter acquires machine learning startup Whetlab

Whetlab's beta service will shut down July 15, and the company will focus on powering Twitter's internal machine learning efforts

Twitter's headquarters on Market Street in San Francisco

Twitter's headquarters on Market Street in San Francisco

To boost its in-house machine learning efforts, Twitter has acquired Whetlab, a startup that makes it easier for companies to use machine learning tools.

As part of the acquisition, announced Wednesday, Twitter will shut down Whetlab's beta service on July 15, and will no longer accept sign-ups for the product. Current users will be able to export their data from Whetlabs's website in either tab-separated format or JSON.

It's not exactly clear how Twitter plans to use Whetlab's technology to enhance its existing machine learning plans. However, the startup's tool seems useful for any company implementing machine learning techniques. The technology, which was developed by researchers at Harvard, Toronto and Sherbrooke universities, takes in information about the problem a user wants to solve with machine learning. It then gives the user a series of suggestions to help them optimize a machine learning model to solve the problem.

Users don't have to send Whetlab their data, nor do they need to use a special machine learning toolkit, according to the company's product page. "You can run your code on your own private machines at whatever scale you want. What we do is help you use those resources optimally by telling you what you should try next," the page reads.

The acquisition makes sense for Twitter, which is trying to offer users more customized experiences to improve adoption of its microblogging service. Machine learning is likely critical to those initiatives, and acquiring technology that makes the application of machine learning technology easier could benefit Twitter's in-house development process.

The deal comes at a tumultuous time for the company, which announced last week that CEO Dick Costolo would be stepping down on July 1.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags business issuestwitterMergers and acquisitions

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments