Menu
Twitter adds autoplaying videos

Twitter adds autoplaying videos

Videos will play automatically in users' feeds, without sound, until they're tapped on

Twitter has moved well beyond its foundation of 140-character messages. The site will now host videos that play automatically in users' feeds.

Advertisers' videos and those uploaded to Twitter natively, for example through its new video recording tool, will play automatically on the company's desktop site and in its iOS app, with Android functionality coming soon, the company said Tuesday.

The changes also apply to videos recorded with Twitter's Vine app, and GIFs.

Autoplaying videos, though possibly annoying, will help Twitter compete against Facebook, which started placing autoplaying videos, including those from advertisers, in users' feeds in 2013. Twitter makes the bulk of its money through advertising, and more Internet companies are looking to siphon video advertising dollars away from traditional TV.

On Twitter, the videos will start playing without sound unless they're tapped on.

Twitter users who don't want autoplaying videos can change their settings to revert to the click-to-play format. Users can also change their settings so videos only play automatically when they're connected to Wi-Fi.

Users will not see auto-playing videos if they have a low bandwidth connection on their device, Twitter said.

Twitter is using the same amount of viewing time as Facebook to define a video "view": three seconds.

Twitter began testing auto-playing videos earlier this year.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags advertisingmobile applicationsInternet-based applications and servicestwittermobilesocial mediainternetvideo

Featured

Slideshows

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

Revealed at a glitzy bash in Sydney at the Ivy Penthouse, the first StorageCraft Partner Awards locally saw the vendor honour its top-performing partners with ASI Solutions, SMBiT Pro, Webroot, ACA Pacific and Soft Solutions New Zealand taking home the top awards. Photos by Maria Stefina.

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards
Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

​Synnex and Lenovo hosted 18 resellers for an action-packed weekend adventure in RotoVegas, taking in white water rafting on the Kaituna River, as well as quad biking and dinner at Stratosfare​, overlooking Lake Rotorua at the top of Mount Ngongotaha​. Photos by Synnex.

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip
Show Comments