Menu
How you might get food delivered through Pinterest

How you might get food delivered through Pinterest

Pinterest's platform could let third-party apps integrate delivery services into its site

A Pinterest slide at a conference held in San Francisco on June 1, 2015, showed, hypothetically, how Amazon might incorporate its Wish List function into Pinterest.

A Pinterest slide at a conference held in San Francisco on June 1, 2015, showed, hypothetically, how Amazon might incorporate its Wish List function into Pinterest.

When you search for a recipe on Pinterest, the results soon might include a way to have the ingredients delivered to your door within 45 minutes.

That's not a function built into Pinterest yet, but it could arrive in the future as the company grows its new platform for third-party developers. That platform, announced last month, is designed to let outside developers incorporate their own apps and services into Pinterest's site to expand how the site can be used.

Content on Pinterest is organized into visual bookmarks, or "pins." Outside partners, such as advertisers, already work with Pinterest to incorporate content like images and product information into their pins. The new developer platform would allow select third parties to integrate services and do it on their own, without Pinterest's help.

Many people already use Pinterest to find recipes. In the aforementioned example, the app for FreshDirect, a food delivery service, would be included in the pin for the recipe so that the ingredients listed can be delivered to the user, said Tim Kendall, head of partner products at Pinterest.

"We want this to be all over Pinterest," he said Monday during a talk at EmTech Digital, a conference in San Francisco held by the publication MIT Technology Review.

Kendall stressed that the integration was just a hypothetical example of how the developer platform might be used.

Another hypothetical example he gave involved Amazon as the developer partner: Say a Pinterest user searches for a lamp on the site. The pin result for the lamp might include a way to add the lamp to the user's Amazon Wish List, Kendall said.

Pinterest's developer platform is not designed as an advertising measurement tool. But an integration like the Amazon example might help an advertiser on Pinterest, in this case Amazon, more clearly assess whether their ads on Pinterest led to sales.

Pinterest has gradually scaled out its advertising over the past year. The site calls content from paying advertisers "promoted pins."

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags PinterestInternet-based applications and servicese-commercemobilesocial mediainternetsearch engines

Featured

Slideshows

Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Show Comments