Menu
Salesforce doubles down on big data with new analytics tool

Salesforce doubles down on big data with new analytics tool

Through a variety of partnerships, Wave for Big Data aims to open new data sources to Salesforce's Analytics Cloud

Salesforce Wave for Big Data

Salesforce Wave for Big Data

All the data "lakes" in the world won't amount to much if you can't figure out what they mean for your business. With that in mind, Salesforce on Thursday unveiled Salesforce Wave for Big Data, a new tool designed to help business users make sense of their information stores using the Salesforce Analytics Cloud.

The Analytics Cloud is based on the company's Wave platform, which was launched last October. The overriding goal is to make data more accessible to business users at all levels of the organization, Salesforce has said.

Earlier this year, Salesforce updated the offering with new mobile capabilities.

Now, with Salesforce Wave for Big Data, Salesforce has forged new ties between Analytics Cloud and key "data lake" enablers Google, Cloudera, Hortonworks and New Relic, giving business users access to a wider spectrum of big data.

Tapping the new integration with Google, for instance, a marketing manager could use Salesforce Wave for Big Data to analyze the correlations between customer profiles in Salesforce and actual customer engagement data from the Google Cloud Platform, such as purchases, clickstream and mobile app usage. Equipped with that information, the manager could better optimize marketing expenditures and boost customer acquisition, Salesforce said.

With the Hortonworks integration, on the other hand, a retail bank associate could explore volumes of operational, transactional and balance data stored in Hadoop to better understand local economic trends and provide new services.

"We see our partners as the big data lake," said Keith Bigelow, Salesforce's senior vice president and general manager for Analytics Cloud, in a press briefing on Wednesday. "We're pulling in only relevant information, applicable to a particular product or use case, for example -- either a small vertical sliver or an aggregate across a swath of customers."

Key data-preparation providers Trifacta and Informatica have also joined the Analytics Cloud ecosystem, Salesforce said, with an eye toward making big data more usable.

Salesforce says more than 80 partners have joined the Analytics Cloud ecosystem, which is now generally available in English; additional language support is forthcoming, it says. The Analytics Cloud mobile app is available on Apple iOS for iPhone, iPad and Apple Watch, with additional device support in the works.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Customer Relationship ManagementapplicationsSalesforce.cominformaticaNew Relicdata miningsoftwareclouderabusiness intelligenceHortonWorksGoogle

Featured

Slideshows

Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Show Comments