Happy birthday, Surface Pro 3! But you're not the future any more

Happy birthday, Surface Pro 3! But you're not the future any more

Microsoft's Surface Pro 3 turned one year old this week.

Touch your pocket. If you're like millions of Americans, your smartphone is inside it. Can you do the same with your notebook? No, and you probably never will. And that's OK.

A year ago, Microsoft launched the Surface Pro 3. We lauded it as a true notebook replacement tucked inside a tablet form factor, and I've transitioned into using it as my primary device. You'd be forgiven for thinking that PCWorld would mark that anniversary with a celebratory piece examining the past and future of the Surface line.

Instead, I think that we might be missing what Microsoft's underlying point is: Continuum, and specifically Continuum for phones, may make the Surface tablet line largely irrelevant.

Seriously--I love the Surface Pro 3. Yes, I'm all breathlessly awaiting what a Surface Pro 4 might look like in Intel's world without wires.  And I wrote about the future of the Surface a couple of months ago, correctly guessing what the design goals were for the Surface 3 and forecasting when a Surface Pro 4 might arrive.

But focusing on the Surface 3, Surface Pro 3, or Surface Pro 4 misses the forest for some very lovely trees.

The future is screens, not devices

It's no secret that we're focusing as much on the screens that display our content as the computing hardware that powers them. And Microsoft has consistently tipped its vision of the same content--operating system, apps, documents, and more--living on all of them. More and more, the content simply adapts to the size and shape of the display--even holograms, Microsoft promises. That's Continuum: from tiny Windows tablets, on up to the gigantic Surface Hub.

Within the Windows 8 ecosystem, the Surface Pro 3 does play a key role as a tablet that doubles as your primary PC. Right now, we live in a world dominated by notebooks, tablets, and smartphones, where the Surface line dominates. But Microsoft and Google (and to some lesser extent, Apple) are building for a world where those form factors will blur together, and the hardware distinctions will become irrelevant.

Google and Apple create a distinction between devices with two different operating systems (Android, Chrome OS; iOS, Mac OS), though they do a better job of extending into wearables than Microsoft and its Band do. Microsoft's hardware "smear," if you will, is more comprehensive: covering PCs, notebooks, small tablets, phones, and the Surface Hub, all powered by Windows 10.

That's a pretty unflattering light to cast upon one of Microsoft's most promising hardware devices, especially as the Surface 3 and Surface Pro 3 climb towards a billion dollars in revenue per quarter. But the fact remains that computing power is becoming physically smaller and more portable, so that someday it won't even need to hide behind a tablet--it will be able to use a phone, instead.

The future is bright - but lousy

Microsoft's Continuum for phones sums all this up. When a future Windows 10 phone is connected to a monitor via the mini-HDMI connection, the apps and content on the phone will expand to fill the larger screen, utilizing a key advantage of Microsoft's universal Windows apps. The experience likely won't be exactly like a full-fledged PC, but there should be enough common ground to make a Windows 10 user feel like she is working in a familiar environment.

We chose to highlight this Surface phone concept a few weeks ago as the flagship phone we hoped that Microsoft would eventually bring to market. But what we didn't realize at the time was that that phone--or something similar--may in fact be the future of the Surface line. Sure, we've talked about a small-form-factor Surface Mini as a content-consumption device in the vein of an Amazon Kindle. But powered by Continuum, a Surface phone becomes so much more than a phone: it fills the PC niche that the Surface tablet family currently occupies.

What we don't know, however, is whether we'll fall in love with the experience. Intel's Compute Stick received a tepid welcome, even as we acknowledged its potential. But we know, as Gordon Ung ruefully discovered, that embedded processors like the Atom only improve over time. We can safely assume that if a Continuum-powered phone disappoints us in its first iteration, that it will get better over time. Microsoft's "rule of three"--that it takes three iterations for Microsoft to get a product right--still holds.

So yes, raise a glass to the Surface Pro 3. It deserves it. But Microsoft is already looking ahead to a future where the phone may supplant it.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Microsofthardware systems21Surface ProintelSurface 3ContinuumWindows tabletspcworld


Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments