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Channel commitment on show as Pure Storage partners continue to grow

Channel commitment on show as Pure Storage partners continue to grow

"Vendors and channel partners both win when strategic programs are in place that deliver the best business outcomes for customers."

Pure Storage has renewed commitment to its channel partners worldwide with the unveiling of new and improved programs as part of the Pure Storage Partner Program (P3).

With this announcement, the independent solid-state array vendor claims the move underscores its commitment to the channel as the company’s primary route to market.

The Pure Storage P3 Partner Program includes Silver, Gold, and Platinum membership levels as well as the introduction of an improved incentive framework.

The framework consists of a new co-branded partner-driven customer reference program, a demo purchase program featuring “significant discounts” on products differentiated by partner tier, and the introduction of a new Pure sponsored headcount incentive that Platinum level partners can leverage to accelerate the development of their all-flash storage practice.

“Vendors and channel partners both win when strategic programs are in place that deliver the best business outcomes for customers,” says Kevin Rhone, Senior Partnering Consultant, Enterprise Strategy Group, Pure Storage.

“Pure Storage hits the mark with the latest enhancements to the P3 Partner Program and their unwavering commitment to the channel.”

Rhone says Pure Storage grew more than 300 percent for the 2015 fiscal year, as announced earlier this year in March, growing its active partner base over 100 percent during the period from January 31 2014 to January 31 2015.

For Rhone, new enhancements combined with significant new investments in partners’ success, up to a 4x increase in Marketing Development Funds (MDF), further demonstrate Pure Storage’s commitment to rewarding and enabling top partners in every geography while continuing to fuel the rapid technology transition underway from disk to flash.

“We are committed to defining the next generation of enterprise data storage in collaboration with our partners and have embraced their feedback to take the P3 program to the next level,” adds Michael Sotnick, Vice President of Global Alliances and Channels, Pure Storage.

“The channel-focused business model we have employed since our inception has created new opportunities for partners to accelerate the deployment of all-flash storage worldwide.

“Today’s P3 enhancements are designed to further enable our partners with the opportunity to develop their all-flash storage expertise, build practices around a next generation technology, and ultimately position them for new and increased business opportunities today and into the future.”

In order to keep up with the rapid adoption of all-flash storage around the world, Pure Storage is evolving its P3 Partner Program to provide partners with the tools, training and support they need to be successful.

The move includes the expansion of the “Platinum” partner tier that the company offers in North America to EMEA, APJ and Latin America, to accompany the current “Gold” and “Silver” tiers in existence today.

Tier eligibility is determined by a combination of Pure Storage bookings, sales and technical accreditations and marketing engagement. Differentiation is reflected in the programmatic elements, including incentives like MDF, net new customer acquisition bonuses, and demo lab equipment discounts.

“Our partnership with Pure Storage has enabled us to deliver an advanced flash solution to our partners, who with the added value of the Pure Storage Partner Program (P3) can satisfy even the most demanding end user,” adds Nick Verykios, Managing Director, Distribution Central.

“No question: it’s very exciting to sell new technology with such a strong economic value proposition.”

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