Menu
Storage market declines despite “untapped growth” opportunities

Storage market declines despite “untapped growth” opportunities

“Broadly speaking, the size of this market has changed little over the past two and a half years."

Worldwide personal and entry-level storage (PELS) shipments declined by 6.4 per cent year over year and 13.6 percent sequentially, finishing the first quarter of 2015 (1Q15) with 17.6 million units.

According to the International Data Corporation (IDC) Worldwide Personal and Entry Level Storage Tracker, shipment values declined along with unit shipments, down 11.6 per cent from a year ago to $US1.5 billion.

“Broadly speaking, the size of this market has changed little over the past two and a half years,” adds Jingwen Li, Research Analyst, Storage Systems, IDC.

“This is partly due to competition from public cloud offerings and partly due to a fundamental shift of media consumption preferences.

“It's important to note, however, that there are still untapped growth opportunities within this market. Personal and entry level NAS, for example, would benefit greatly from an increased level of marketing programs focused on building awareness.”

According to IDC, dual interface products grew at a significant rate of 56.7 per cent year over year, albeit off a small base.

USB/Thunderbolt and USB/WiFi offerings contributed most of the growth of this category and continued to benefit from a shift away from eSATA, FireWire, and Thunderbolt-only offerings.

For the first quarter of 2015, HDD vendors continued to increase their share in total PELS units shipped, gaining 0.8 percentage point year over year to grow to 78.8 per cent market share.

Mainstream non-HDD vendors dominated the entry-level storage segment, but lost market share to HDD vendors. In 1Q15, HDD vendors gained 13.2 percentage points from a year ago to represent 23.2 per cent of the entry-level storage market.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags IDCstorageCloud

Featured

Slideshows

Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Show Comments