Menu
Most Apple Watch buyers left with bare wrists on launch weekend

Most Apple Watch buyers left with bare wrists on launch weekend

Apple has yet to set a delivery date for 647,000 watch orders, according to online shopping research firm Slice Intelligence

Most people who placed early orders for the Apple Watch in the U.S. and expected to receive the wearable during the first batch of shipments found themselves out of luck.

Just 22 percent of the watches that were pre-ordered were shipped over the weekend, according to online shopping research firm Slice Intelligence. That's about 376,000 watches out of the 1.7 million that were pre-ordered in the U.S., according to Slice's estimates.

Slice's shipment figures are based on the emails received by 10,744 Apple Watch buyers. In a separate study, Slice estimated that Apple sold around 1 million watches just on April 1, the first day people could try on and pre-order the device in Apple stores and a few luxury retailers.

The pre-order period ran from April 10 to April 24, the day when the watch would be available for purchase in Apple's stores. Watches that were ordered during that time frame would start shipping on April 24. People who ordered the watch early were expecting to receive it on that day. However, strong demand and limited supplies forced Apple to change that timeline. Robust advanced order sales created a shipment backlog, forcing Apple to tell some customers they wouldn't receive their watches until May or June.

According to Slice, 547,000 more watches will ship between April 27 and June 11. Of those orders, 33 percent will get delivered in April, 28 percent in May and 1 percent in June. However, 38 percent of the orders, which translates into 647,000 watches, have yet to receive a shipment date, Slice said.

People who were planning on waiting until they could buy the watch in an Apple store are out of luck. A week before the device was set to go on sale in stores, Apple's head of retail, Angela Ahrendts, said the wearable would not be available for in-store purchase until at least June. Until then, the watch can only be ordered from Apple's website or its stores and shipped to customers.

Fred O'Connor writes about IT careers and health IT for The IDG News Service. Follow Fred on Twitter at @fredjoconnor. Fred's e-mail address is fred_o'connor@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Appleconsumer electronics

Featured

Slideshows

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Examining the changing job scene in the Kiwi channel

Examining the changing job scene in the Kiwi channel

Typically, the New Year brings new opportunities for personnel within the Kiwi channel. 2017 started no differently, with a host of appointments, departures and reshuffles across vendor, distributor and reseller businesses. As a result, the job scene across New Zealand has changed - here’s a run down of who is working where in the year ahead…

Examining the changing job scene in the Kiwi channel
​What are the top 10 tech trends for New Zealand in 2017?

​What are the top 10 tech trends for New Zealand in 2017?

Digital Transformation (DX) has been a critical topic for business over the last few years and IDC is now predicting a step change as DX reaches macroeconomic levels. By 2020 a DX economy will emerge and it will become the core of what New Zealand industries focus on. From the board level through to the C-Suite, Kiwi organisations must be prepared to think and act digital when the DX economy emerges in 2017.

​What are the top 10 tech trends for New Zealand in 2017?
Show Comments