Menu
Most Apple Watch buyers left with bare wrists on launch weekend

Most Apple Watch buyers left with bare wrists on launch weekend

Apple has yet to set a delivery date for 647,000 watch orders, according to online shopping research firm Slice Intelligence

Most people who placed early orders for the Apple Watch in the U.S. and expected to receive the wearable during the first batch of shipments found themselves out of luck.

Just 22 percent of the watches that were pre-ordered were shipped over the weekend, according to online shopping research firm Slice Intelligence. That's about 376,000 watches out of the 1.7 million that were pre-ordered in the U.S., according to Slice's estimates.

Slice's shipment figures are based on the emails received by 10,744 Apple Watch buyers. In a separate study, Slice estimated that Apple sold around 1 million watches just on April 1, the first day people could try on and pre-order the device in Apple stores and a few luxury retailers.

The pre-order period ran from April 10 to April 24, the day when the watch would be available for purchase in Apple's stores. Watches that were ordered during that time frame would start shipping on April 24. People who ordered the watch early were expecting to receive it on that day. However, strong demand and limited supplies forced Apple to change that timeline. Robust advanced order sales created a shipment backlog, forcing Apple to tell some customers they wouldn't receive their watches until May or June.

According to Slice, 547,000 more watches will ship between April 27 and June 11. Of those orders, 33 percent will get delivered in April, 28 percent in May and 1 percent in June. However, 38 percent of the orders, which translates into 647,000 watches, have yet to receive a shipment date, Slice said.

People who were planning on waiting until they could buy the watch in an Apple store are out of luck. A week before the device was set to go on sale in stores, Apple's head of retail, Angela Ahrendts, said the wearable would not be available for in-store purchase until at least June. Until then, the watch can only be ordered from Apple's website or its stores and shipped to customers.

Fred O'Connor writes about IT careers and health IT for The IDG News Service. Follow Fred on Twitter at @fredjoconnor. Fred's e-mail address is fred_o'connor@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Appleconsumer electronics

Slideshows

Meet the leading HP partners in New Zealand...

Meet the leading HP partners in New Zealand...

HP has recognised its top performing partners in New Zealand at the second annual 2016 HP Partner Awards, held at a glittering bash in Auckland. The HP Partner Awards recognises and celebrates excellence, growth, consistency and engagement of its top partners. This year also saw the addition of several new categories, resulting in 11 companies winning across 11 award categories.

Meet the leading HP partners in New Zealand...
Channel comes together as Ingram Micro Showcase hits Auckland

Channel comes together as Ingram Micro Showcase hits Auckland

Ingram Micro outlined its core focuses for 2017 at Showcase in Auckland, bringing together the channel for a day of engaging keynotes, compelling breakout sessions and new technologies.

Channel comes together as Ingram Micro Showcase hits Auckland
Show Comments