Menu
NetSuite acquires born in the Cloud commerce firm for $US200 million

NetSuite acquires born in the Cloud commerce firm for $US200 million

“This combination, for the first time ever, ties a rich marketing automation system with a cloud-based omnichannel commerce platform."

NetSuite has entered into a definitive agreement to acquire Bronto Software Inc., a privately-held Cloud-based commerce marketing company, in a cash and equity transaction valued at about $US200 million.

According to the Cloud-based financial provider, this transaction is expected to close in the second quarter of 2015, subject to certain closing conditions and regulatory clearance.

The combination brings together leaders in Cloud-based omnichannel commerce solutions.

As the number one email marketing provider to retailers ranked on the Internet Retailer Top 1000, NetSuite hopes that Bronto Software will provide premiere commerce marketing automation platform, a platform currently used by more than 1,400 brands.

“This combination, for the first time ever, ties a rich marketing automation system with a Cloud-based omnichannel commerce platform,” says Zach Nelson, CEO, NetSuite.

“The capabilities this solution will deliver are transformational.

“Just as customers demand seamless cross-channel shopping experiences, they increasingly expect companies to communicate consistently through all of their digital experiences – on site, at stores, in email or through social or mobile.

“By combining the two companies’ offerings and technology, we can help merchants deliver relevant and consistent digital commerce experiences throughout the customer journey.”

Born in the Cloud in 2002, Bronto Software has been exclusively focused on solving the challenges of commerce marketers.

“Today’s consumers expect brands to know them across every channel and marketing touchpoint,” adds Joe Colopy, CEO, Bronto Software.

“Providing that type of experience demands a unified approach to digital engagement, whether driving transactions online or offline or engaging with them through website, email, mobile or social.

“We’re thrilled to bring Bronto’s industry leading commerce marketing capabilities to NetSuite’s commerce solutions.

“This will help merchants to better engage with their customers, drive repeat purchases and build lifelong loyalty.”

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags netsuiteBronto SoftwareCloud

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments