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Pure Storage strengthens Channel commitment with double hire and Partner Program launch

Pure Storage strengthens Channel commitment with double hire and Partner Program launch

Company hires key channel and services leadership while also unveiling new Customer and Partner Success Program.

Pure Storage has announced the addition of two channel veterans to its leadership team, as well as the launch of the company’s new partner centric Customer Success organisation.

A 20-year channel veteran, Michael Sotnick, joins Pure Storage as Vice President of Global Channels and Alliances, while Alex Hesterberg, formerly of Riverbed and Symantec, joins as Vice President, Customer and Partner Success and Technology Services.

In the new Global role for Pure, Sotnick will focus on extending Pure’s velocity in the market with existing and new partners across the GSI, ISV, OEM, VAR and Distribution ecosystem while ensuring cross-functional business alignment within the company.

Prior to Pure Storage, Sotnick was an EVP and Channel Chief at Moovweb and Quest Software, respectively, until the latter’s acquisition by Dell while also holding various leadership roles at SAP and VERITAS.

“Since inception, Pure Storage has been laser-focused on building a high-performing and differentiated channel program, while enroute to becoming the next great storage company,” says Michael Sotnick, Vice President of Global Channels and Alliances, Pure Storage.

“Pure is both a pioneer and market leader in this space. Pure Storage is the only top-to-bottom channel focused company in the storage industry creating enormous opportunity for partners to upgrade their customer’s existing Tier-1 disk environments to all flash.

“The team has built a world class program to help partners maximise value for their clients and I am excited to further strengthen and extend these important and strategic relationships.”

Pure Storage also announced the launch of the Pure Customer and Partner Success Organisation, which under Hesterberg’s leadership, will develop and scale the Advisory, Enablement and Education functions of Pure to help partners accelerate the adoption and integration of Pure into larger and more complex environments worldwide.

The new Advisory, Enablement and Education functions make services offerings, tools and methodologies available to partners, enabling them to serve as strategic advisors to customers migrating to a 100 percent solid-state data centre.

The Pure Customer and Partner Success Organisation will house a network of technologists and trained experts who will define and share architectural recommendations, advanced implementation guidance, templates and third party integration methodologies, which partners can deploy and monetise within their own services organisations.

These experts and technologists include Application & Database Solution Architects, Technical Account Managers, Program Managers, Designated Support Engineers, Certified Technical Trainers, Project Managers, Integration Consultants and other functions as the program expands.

The new Customer and Partner Success program is an investment Pure Storage is making in its partners to ensure they are well positioned to help customers realise the benefits of IT and business transformation, as a result of deploying all-flash storage from Pure.

“Simplicity and ease of use are the foundation of the company we’re building and the products we deliver,” Hesterberg adds.

“It is not in our DNA to offer solutions so complex that customers would need to pay experts exorbitant sums of money to simply install and configure.

“That said, and similar to the transition from on premise software to the cloud/SaaS delivery model, our customers expect Pure and its partners to offer high-value services to maximise the benefits of solid state.

“We have gathered key learnings from customer engagements and woven them into strategies our team will use to drive velocity and facilitate the sharing of best practices with our partners.

“Our Enablement, Advisory, and Education functions, combined with the experience of our technical experts, provide the backbone of a rich services ecosystem that partners can leverage to more effectively serve the market.”

Before joining Pure Storage, Hesterberg built and scaled Customer Success at Sailthru while also launching the Riverbed Professional Services organisation, the global enablement division of Riverbed Technology through the company’s seven years of growth to greater than $1 billion in revenues.

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