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Mark Pincus tries again to save Zynga, stepping in as CEO

Mark Pincus tries again to save Zynga, stepping in as CEO

Pincus will replace CEO Don Mattrick, who took the helm less than two years ago

Zynga founder Mark Pincus, pictured at the company's San Francisco office in 2011.

Zynga founder Mark Pincus, pictured at the company's San Francisco office in 2011.

Zynga founder Mark Pincus is rejoining the gaming company as CEO effective immediately, replacing Don Mattrick, who led Zynga for less than two years.

The executive shuffle comes after the company struggled in recent years to maintain its early growth rate. It hired Mattrick in 2013 to help restore Zynga's business and expand its user base.

Zynga, founded in 2007, found success in its early years with games like "FarmVille" and "Zynga Poker." It won early success publishing its games through Facebook but has since shifted focus to mobile versions. The company makes its money primarily through advertising and through users' purchases of virtual goods.

Zynga reported a net loss of US$45 million in the fourth quarter of 2014. In 2013 it laid off more than 500 employees, or 18 percent of its workforce.

Pincus's return is surprising, because he led the company during its downturn as well as in its heady early days. Pincus recently started his own startup incubator, Superlabs.

"It's time to renew our focus on our vision to make play and social games a mass market activity," Pincus said in a statement Wednesday on Zynga's site.

Pincus signaled he may double down on the company's mobile offerings, praising in particular Zynga's acquisition of "Clumsy Ninja" developer NaturalMotion.

"I am inspired by our upcoming products," Pincus said, citing titles like "Empires & Allies" and "FarmVille: Harvest Swap."

Zynga didn't say much more about the reasons for the change. The company's stock fell roughly 10 percent in after-hours trading following the announcement.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

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