Menu
Tablet resurgent key as regional device penetration excels

Tablet resurgent key as regional device penetration excels

“Market saturation, along with consumers extending the lifetime of their tablets, has caused a re-calibration in the growth trajectory in the market."

Combined shipments of devices, including PCs, tablets, ultra mobiles and mobile phones, in the Asia Pacific region are forecast to total 1.2 billion units in 2015, an increase of 3.2 per cent over 2014.

“Device penetration is very high in Asia Pacific – at or beyond saturation point in mature markets and major cities in the emerging markets,” says Lillian Tay, principal analyst, Gartner.

“Market saturation, along with consumers extending the lifetime of their tablets, has caused a re-calibration in the growth trajectory in the market.

“From 2016, we expect the tablet market to resume growth from a stabilised base.”

According to Gartner, the computing devices market is forecast to decline 1.9 percent this year, affected by weak demand for tablets.

The PC market overall will continue to grow slightly, as shipments in the premium ultra mobile category compensate for a decline in sales of traditional desk-based and notebook PCs.

The overall increase in device shipments is driven by 4.1 per cent growth in the mobile phone market, as cheaper priced smartphones stimulate replacements, especially in emerging markets.

“Chinese vendors are aiming to grow in emerging Asian markets for their expansion plans outside China, as the local market is approaching saturation point,” says CK Lu, principal analyst, Gartner.

“However, local currency depreciation against the dollar is deterring Chinese handset makers from pushing down smartphone prices to reach wider segments,” he said. “This could limit their growth in 2015.”

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags smartphoneGartnerTabletmobile

Featured

Slideshows

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Examining the changing job scene in the Kiwi channel

Examining the changing job scene in the Kiwi channel

Typically, the New Year brings new opportunities for personnel within the Kiwi channel. 2017 started no differently, with a host of appointments, departures and reshuffles across vendor, distributor and reseller businesses. As a result, the job scene across New Zealand has changed - here’s a run down of who is working where in the year ahead…

Examining the changing job scene in the Kiwi channel
​What are the top 10 tech trends for New Zealand in 2017?

​What are the top 10 tech trends for New Zealand in 2017?

Digital Transformation (DX) has been a critical topic for business over the last few years and IDC is now predicting a step change as DX reaches macroeconomic levels. By 2020 a DX economy will emerge and it will become the core of what New Zealand industries focus on. From the board level through to the C-Suite, Kiwi organisations must be prepared to think and act digital when the DX economy emerges in 2017.

​What are the top 10 tech trends for New Zealand in 2017?
Show Comments