Menu
Microsoft touted to make "significant" surge as tablet growth hits the brakes

Microsoft touted to make "significant" surge as tablet growth hits the brakes

"Microsoft is doing a lot of good things right now and we believe the launch of Windows 10 later this year will not only have a significant impact on Microsoft's share of the market, but on the industry as a whole."

Following the first year-over-year decline in worldwide tablet shipments in the fourth quarter of 2014 (4Q14), the International Data Corporation (IDC) has scaled back its five year forecast for the product category.

As a result, worldwide shipments are expected to reach 234.5 million units in 2015, a modest year-over-year increase of 2.1% from 2014.

Although the outlook has been tempered, IDC still expects low but positive growth for the market in the years to come as demand in the commercial sector increases, and as Microsoft slowly gains a foothold.

"Despite the growing popularity of phablets, there still remains a portion of the market that wants to use a larger device so they can tailor their experience to the appropriate screen size," says Jitesh Ubrani, Senior Research Analyst, Worldwide Quarterly Tablet Tracker.

"Meanwhile, an increasing number of vendors behind small tablets are reducing prices and adopting features like voice calling to entice consumers to purchase their products over competing phablets, making the dynamics of phablets vs voice-capable tablets an interesting one to watch."

In terms of platforms, Android will remain the leader, with close to two-thirds of the market over the course of the forecast.

Once-upon-a-time-leader iOS is likely the weakest link as IDC expects its volume share of the market to decline in 2015, reaching levels below that of the past three years.

Windows, despite modest adoption to date, is expected to gain significant share over the course of the forecast, growing from 5.1% in 2014 to 14.1% in 2019.

"Microsoft is doing a lot of good things right now and we believe the launch of Windows 10 later this year will not only have a significant impact on Microsoft's share of the market, but on the industry as a whole," adds Jean Philippe Bouchard, Research Director, Tablets.

"There is an appetite for a platform that can provide a productivity experience that remains consistent across multiple form factors and device types, and we believe Microsoft is well positioned to capture some of that demand."

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags TabletGoogleIDCMicrosoftiosWindowsAndroidWindows 10Applesamsung

Featured

Slideshows

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Examining the changing job scene in the Kiwi channel

Examining the changing job scene in the Kiwi channel

Typically, the New Year brings new opportunities for personnel within the Kiwi channel. 2017 started no differently, with a host of appointments, departures and reshuffles across vendor, distributor and reseller businesses. As a result, the job scene across New Zealand has changed - here’s a run down of who is working where in the year ahead…

Examining the changing job scene in the Kiwi channel
​What are the top 10 tech trends for New Zealand in 2017?

​What are the top 10 tech trends for New Zealand in 2017?

Digital Transformation (DX) has been a critical topic for business over the last few years and IDC is now predicting a step change as DX reaches macroeconomic levels. By 2020 a DX economy will emerge and it will become the core of what New Zealand industries focus on. From the board level through to the C-Suite, Kiwi organisations must be prepared to think and act digital when the DX economy emerges in 2017.

​What are the top 10 tech trends for New Zealand in 2017?
Show Comments